– Collaboration to Enable Partners to Leverage Each Other’s Digital Marketing Expertise and Reach –
Toronto, April 17, 2014 – WSI, the world’s leading digital marketing company is pleased to announce its alliance with Yahoo Bing Network, a search ad marketplace that displays ads on Bing, Yahoo Search and their partner sites. The strategic agreement that was finalized earlier in the year will provide the WSI network seamless access to Yahoo Bing’s expanding markets, as well as opportunities to tap into its substantial expert resources and knowledge base. The alliance is also expected to help the partners further strengthen and enhance their brand credibility and awareness by mutual association.
With a 29% total search Market share and 158 Million Unique searchers, the Yahoo Bing Network is the combined advertising marketplace made up of Yahoo, Bing, and syndicated partner sites such as Facebook, Amazon, Monster, WebMD, CNBC, and Viacom. This alliance will enable the Yahoo Bing Network to leverage WSI’s unparalleled 1000+ global sales force and digital marketing experts to further increase its reach.
“WSI’s power lies in the extensive network of marketers who excel in discovering, analyzing, building and implementing digital solutions that help businesses succeed online. The true secret of this power is the knowledge base we build, share and expand upon as our industry changes and advances into uncharted territory. Our alliance with Yahoo Bing is an extension of our efforts to continue empowering our Consultants with the resources and support that are essential to advance the competitive digital market today,” said Mark Dobson, CEO, WSI. “It is a matter of pride for us to be associated with a company like Yahoo Bing that has such an extensive reservoir of knowledge. We are positive that the association between us is a positive step in building a strong collaborative force in the digital marketing world.”
As a part of this alliance, Yahoo Bing is also committed to providing to WSI, in collaboration with its company’s corporate office in Toronto, exclusive local and regional marketing support during its training and other brand building events. Plus, WSI will also receive customized training opportunities from Yahoo Bing Network as a part of the strategic agreement.
Kelly Thomas Nojaim, Director, Bing Ads,“WSI is a leader in providing digital marketing solutions to businesses of varied sizes from diverse industries worldwide. This alliance will combine our brand power, knowledge base and marketing strengths with WSI’s extensive network and expertise to create great value for all our stakeholders.”
While this new alliance is a reinforcement of WSI’s growing network and its alignment as a recognized and trusted brand, it is also a reflection of the organization’s continued efforts to forge strong alliances to reinforce its leading position in the digital marketing industry.