Archive for March, 2016

Group 1 Renault Launch Virtual Showroom and Digital Marketing campaign

RenaultWhen people think of Renault they think of a dynamic brand that offers exuberant French flair and plenty of European luxury and excitement. So when they are looking online to purchase a New Renault Vehicle they expect a digital presence that offers them exactly the same experience.This is why when Group 1 Renault launched their new showroom in Stellenbosch, they called upon their well-established working relationship with WSI in Cape Town and together these two industry leaders helped create a digital marketing strategy that promotes Brand Growth, Measurable Marketing Objectives and Actionable Sales Leads. This trust in our ability to deliver the best digital marketing strategy is the kind of working environment that WSI thrives in, because it gives us the chance to successfully tap into new automotive markets and help create brand recognition both for Group 1 and Renault as we do so. This literally allows Group 1 Renault to operate a “virtual showroom”, one that translates directly into bottom line financial viability for Group 1, as it allows them to:

  • Successfully launch the Group 1 and Renault Brands into untapped markets
  • Sell more new cars at both a local and national levels
  • Increase regional brand awareness through newsletter subscriptions
  • Improve one on one and social media customer communication
  • Create upsell opportunities in both the new and used vehicle markets

WSI has been able to achieve all of these set objectives within a very short period of time thanks to our diverse team of Digital Marketing professionals. In fact, our integrated approach to building websites ensures that everything is covered before the official launch and the step by step approach to creating a digital marketing showpiece includes everything from website architecture, conversion optimisation and ongoing Google friendly Search Marketing strategies that turn websites into powerful lead generation and brand building assets.

What Makes Group 1 Renault Different?

As part of one of the world’s most exciting automotive brands Group 1 Renault prides itself on their ability to provide exceptional service, the biggest range of Renault Cars and some of the best Renault Specials and Promotions in the country. To top it all off, they are also able to use their Group 1 National Automotive Network to deliver cars to almost anywhere in the country and not just in the surrounding Western Cape towns like Stellenbosch, Paarl, Somerset West, Strand and Franschhoek. This means that you the consumer can benefit by taking advantage of the Group 1 Renault prices on all of the following vehicles no matter where in SA you might find yourself:

The Way Forward
Our digital marketing agency provides Group 1 Renault with a full range of digital marketing services including Social Media, Paid Search and Search Engine Optimisation. The latter includes a comprehensive combination of onsite and offsite strategies, such as press releases, directory listings, blogging on industry related websites, and the sharing of authority building content on Tumblr, WordPress, Blogger, Google+, Weebly, Github and Postach.

We have also just completed the integration of the Group 1 Renault’s used car database with the website. Not only does this ensure that their used cars get additional exposure on all of Group 1’s websites, but it integrates with more than 20 of South Africa’s top automotive retail sites such as carfind.co.za, Surf4Cars.co.za and Gumtree.co.za. This is powerful! Aside from it completely removing the hassle factor from the dealership’s used car team, it ensures consistent pricing, descriptions and the use of professional images across all South African car websites. We are excited about the impact this will have on Group 1 Renault’s used car sales, and we look forward to watching Group 1 Renault’s sales going from strength to strength in the foreseeable future.

Originally posted on: http://blog.wsiwebmarketing.co.za/group-1-renault-launch-virtual-showroom/

Ottawa Oil Tanks Specialist Retain WSI for SEO Strategy

Ottawa On, Oil Tanks specialist Mannion Petroleum has retained the services of WSI eStrategies for Local SEO exposure in the search engines. Mannion Petroleum offers complete property oil storage solutions and GENSET services, tune-up and installation services for property owners with oil furnaces as well as the removal and disposal oil tanks. The company’s maintenance service includes a step-by-step process to ensure that each component within the system is running to peak performance.

Mannion Petroleum

Mannion Petroleum offers a range of options and convenient scheduling for such projects as:

Our Local SEO Process 

Before implementing any on page SEO, WSI eStrategies in Ottawa converted Mannion Petroleum’s outdated website to a WordPress CMS with Responsive Web Design. Once completed, WSI optimized 5 web pages focused on the client’s main niche services as listed above.

As the company’s main clients come from rural outskirts surrounding the cities borders where conventional natural gas heating is not provided, WSI focused on a local SEO strategy between the companies two main EAST and WEST location as well as a small content marketing strategy to increase and stabilize organic rank.

WSI also created off site blog accounts in Tumblr, WordPress, Weebly and Blogger were our copywriter’s will be producing and syndicating relevant material.

WSI is also working with Mannion Petroleum to increase the number of positive reviews to the clients Google my Business page. This not only helps establish the company as a credible provider of its products and services by increasing conversion but is also a major ranking factor in the local SEO process.

WSI will continue to meet face to face with Mannion Petroleum on a monthly basis to review our ongoing progress and strategies and offer continued strategic advise to help bolster our local rank as the campaign moves forward.

This blog originally appeared on http://www.wsiestrategies.com/oil-tanks-specialist-mannion-petroleum-has-retained-wsi-for-seo-strategy/

WSI Provides Technical Ecommerce SEO Consulting to The Bed King

Bed KingThe Bed King is a well established bed retailer in South Africa, which sells an impressive range of beds, mattresses, pillows, sleeper couches, bunk beds and bedroom furniture. Over the years they’ve also built up an enviable reputation for incredible customer service right from the shop floor, all the way through to the delivery of the merchandise, and their website has more than enough testimonials from satisfied clients to prove it.Our WSI team in Cape Town has been involved with The Bed King for a number of years now and we’re well into their 3rd generation website. We first helped them to move on from their original site, which although visually appealing, the site architecture and on-page SEO was so poor that there was no chance it was going to rank for the competitive phrases that drive massive traffic in this industry. Over the next 2 years we steadily moved The Bed King up to the top 3 positions for well over 50 key traffic generating phrases, including beds, mattresses, sleeper couches, bunk beds, simmons, restonic, serta and many more. The second website also helped Bed King to move forwards with their first implementation of an e-commerce site, maintained the search engine rankings seamlessly and started to get online sales moving.

Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware… this can be the start of a challenging road.

We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.

Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page – no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.

Our team is keeping a firm watch on The Bed King’s rankings, already they are back on 1st page for mattresses, sleeper couches, bunk beds and many more, and as we increase our clients offsite content syndication on platforms such as Tumblr, Blogger, WordPress, Weebly, Behance and Google+, we expect to see not only rankings improve in the new year, but also online and offline sales at The Bed King’s growing network of bed stores, which now service Cape Gate, Claremont, Tokai, and Northgate in Cape Town, and Boksburg, Fourways (Johannesburg) and Pretoria in Gauteng.

Originally posted on: http://blog.wsiwebmarketing.co.za/wsi-provides-technical-ecommerce-seo-consulting/

REPCA, MAIN RAW MATERIAL DISTRIBUTOR HIRES WSI FOR SEO

REPCA, MAIN RAW MATERIAL DISTRIBUTOR HIRES WSI FOR SEO

Repca is a guatemalan distributor for the Central American Region of raw material, ingredients and packaging material needed for the food, cosmetic and pharmaceutical industries.

With 30 years of experience in the market they recently defined their marketing strategy for 2016 which includes positioning their services on digital media.  One of the main needs is optimizing their website for search engines (Google, Yahoo, Bing).  Recently REPCA in Guatemala hired Estrategia Digital WSI for SEO that includes landing page creation that will allow them to be found and contacted for their main services and products.

RAW MATERIAL DISTRIBUTION COMPANY

Being a distribution Company (empresa de distribución) for the Central American market and one of the most experienced raw material distributors in Guatemala (distribuidores de materias primas en Guatemala), two of their main objectives are: Contacting companies that want to expand and sell their products in the region and find end clients to sell them to.  This positions Repca as the prefect partner worried about quality and customer service.

WHY DIGITAL MARKETING

To be able to reach sales quotas and bring along more products for distribution, having a sound online positioning strategy in place is very important.  Because of Repca´s regional reach, many of their potential strategic partners and end clients looking for quality raw materials, ingredients and packaging material for the food, cosmetic and pharmaceutical industries do business outside Guatemala.  Online positioning so Repca can be found in searches is an immediate need and the reason Estrategia Digital WSI was hired to conduct a strategy that will have their main products and services ranking on search engines. The products include:

Colorantes naturales

Conservantes para alimentos

Aditivos alimentarios

Material de empaque

For more information about Repca you can check www.repca.com

This blog was posted originally in http://www.estrategiadigitalwsi.com/repca-hires-seo-services/

WSI Partners with HinderRUST™

WSI, the world’s largest internet marketing company, announces it has partnered with Fluoramics Inc. makers of HinderRUST™ (http://www.hinderrust.com), the worlds most advanced rust inhibitor and automotive undercoating product.

HinderRUST™ is the first scientifically formulated rust inhibitor with surface-active adsorption chemistry, preventing rust longer and more completely than any other rust preventer in the world. The Rust Stopping power of HinderRUST™ was developed by world-renowned lubricant chemist Franklin G. Reick, also the inventor of Tufoil, an engine oil  lubrication additive that holds the Guinness Book record as the world’s most efficient lubricant.

What Sets HinderRUST™ Apart

Unlike most other rust inhibitors, HinderRUST™ is based on solid science and chemistry. As a surface active product, HinderRUST™ attacks existing corrosion and displaces moisture as it reaches deep into the smallest areas to penetrate the base metal, putting an end to rust and corrosion without needing to be reapplied every season.

Applications for HinderRUST™ include:

  • Industrial Machinery
  • Prevents rust during transit or storage of metal products
  • Maritime or shore side equipment
  • Auto and Truck undercoating
  • Household tools and equipment
  • Leisure Vehicle preservation and leisure Equipment
  • Special Formula for Guns and Firearm rust protection.

Hinder Rust

WSI Marketing Program for National Brand Development

WSI consulted on the design and development of the HinderRUST ecommerce website and designed a broad national marketing program, which is focused both consumer and corporate clients.  The program is designed to build brand recognition and awareness for the rapidly growing product line. Target markets were identified and a fully custom marketing program and custom content were conceived. The WSI team then expertly weaved these new concepts into the visual and structural redesign of their existing website and all online brand properties.

Through its elite national branding program, WSI customized a content strategy for HinderRUST™ through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth keyword study in order to better understand how customers will search for terms related to the brand. These key search terms were then mapped into a strategic hierarchy for the company website and a series of technical and content specifications.  WSI’s National SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, and Weebly in addition to several other WSI exclusive media and content distribution hubs.

Contact WSI Today

For further details on WSI’s capabilities and strategies around SEO, SEM, Paid Search, and online marketing opportunities in general, please contact us for a free marketing analysis and consultation.

This blog was originally posted at http://www.wsinetmarketing.com/wsi-partners-with-hinderrust/

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