Archive for September, 2016

WSI Expands SEO Efforts for Telecom Client

affordable-tel

WSI Digital Marketing has recently launched an expanded SEO effort for Affordable Tel, a Ventura based company offering Phone and Security Systems in southern California. WSI began efforts in 2014 and has been providing expert consulting and SEO optimization for over 2 years.

Our original optimization efforts for Affordable Tel were focused on the primary services offered:

Structured Cabling
Security Systems
VoIP Phone Systems

Affordable Tel has been extremely pleased with the progress of its local SEO ranking, especially as Off-Page Optimization efforts began to take effect. Back in 2014, Affordable Tel had no SEO visibility. WSI optimized the above pages, build out Social profiles on Google+ and Facebook, and created 3 blog sites (WordPress, Tumblr, Blogger) where relevant content is shared every month. Now Affordable Tel is on page 1 of search for most of the optimized keywords and traffic to the website has increased dramatically.

Affordable Tel is expanding its offering of Phone Systems this year and with that expansion comes a refreshed website and new page optimizations for the different phone systems offered:

Panasonic
Avaya
NEC

Affordable Tel has been providing quality phone systems for small businesses since 1983. They focus specifically on small business needs, recommending the best telephone systems for their clients, taking time to really learn the needs of the business and finding the best system for the best price. Their services include equipment sales, service, structured cabling, and maintenance. They provide professional consultation, site survey, design and installation for voice and data cabling. They are an authorized Panasonic, Avaya, and NEC dealer, hence the optimization of these key pages on their redesigned site.

Off page optimization will reinforce the new phone brand pages by helping business understand the features and benefits of these systems and showcasing the product knowledge of the Affordable Tel team. Together with the on page optimizations, these pages should rise in the search ranking over time and provide additional visitors and leads for Affordable Tel.

This post originally appeared here:  http://www.wsicybersmart.com/wsi-expands-seo-efforts-telecom-client/

Concrete Flooring Contractor hires WSI to Expand Sales

epoxy-garage-floor-for-home-by-dreamcoat-flooring

Dreamcoat Flooring is a concrete flooring contractor located within the Phoenix Metro region. They are one of the only concrete coating and stained concrete contractors who has the longevity (15 years in business) of time, and has the ability to marry the artistic designer touch with the affordably in concrete coatings Phoenix homeowners and businesses dream of. They have installed specialized stained and epoxy flooring for 1000’s of homes and offices all over Arizona!

Dreamcoat Flooring advertised through direct mail pieces and has tried some online marketing throughout the years.  After dealing with several SEO companies and web marketing companies who did not communicate well; value personal, attentive service; or brought in enough quality customers for the cost of spend, the owner became interested in what WSI had to offer!

WSI created a holistic online marketing  strategy which has dramatically increased the visibility of the company in Phoenix Metro,  and has attracted a significant increase in QUALIFIED customers looking for the products that they offer. WSI has completed extensive keyword research,  website architectural improvements, customer review generation and on-page optimization of the website,  for important services such as:

Epoxy Flooring
Stained Concrete
Industrial Floor Coatings
Epoxy Garage Floors
Epoxy Coating Repairwork

As part of the Off-page strategy, WSI created content on behalf of the company and posted them regularly on blogging platforms like WordPress, Weebly, Tumblr and Blogspot.  In addition, WSI took over management and recreated Dreamcoat Flooring’s PPC ad campaign which has brought in  double the leads than what came in before with the old marketing company.

In 9 months of  implementation, major growth has occurred. Furthermore, due  to the owner’s confidence in WSI and the increased profitability of his business, with this new marketing strategy, the owner hired eSpark Marketing WSI to do a full web redesign, plus also increase his monthly marketing budget by 50%.

If you are one of the business owners who is  frustrated with marketing companies who do provide you the service that you were promised, please reach out to our team at WSI!  Our commitment is to give businesses in a variety of industries  a good return on their marketing investment by increasing their online sales, with attentive, ethical service.

This blog originally appeared on: http://www.wsiworld.com/valeriemarbach/eSpark-Marketing-Blog/articleType/ArticleView/articleId/2977/Concrete-Coating-Contractor-hires-WSI-to-Expand-Sales

WSI Selected by Thoughtful Presence to Provide SEO Services

WSI Selected by Thoughtful Presence to Provide SEO Services

thoughtfulpresence

WSI Digital Marketing has recently launched SEO efforts for Thoughtful Presence, an online retailer of unique gift baskets and other specialty gifts. Thoughtful Presence, located in suburban Chicago, provides customization for all of their gift products and is known for excellence in designing and creating gift baskets that are unique and beloved.

Thoughtful Presence offers gifts for every special occasion or holiday as well as offering gift collections by recipient. Popular collections include gourmet gift baskets, new baby gift baskets, happy birthday gift baskets and holiday gift baskets.

Thoughtful Presence designs and delivers quality, unique, and custom gift baskets made with hand selected gifts from the best gift companies. Sometimes trendy, sometimes classic, always impressive. Whether for individual gift giving or corporate, they are known for their customization work which make the gifts truly unique and memorable.

Thoughtful Presence has been pleased with the consulting work on their e-commerce site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new category creation and optimizations. The on-page efforts alone have already generated more organic searches to the site than ever before.

Thoughtful Presence decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and now the planning for the off-page optimization is underway. The off page optimization is now beginning for Thoughtful Presence. In addition to citation building, we will be expanding their presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to TumblrWordPress, Weebly and Blogger and together should drive these new gift categories up in the search rankings.

The Conco Companies Retain WSI for a Fourth Year of Comprehensive Digital Marketing Services

conco

The Conco Companies are one of the USA’s largest commercial concrete contractors, and holders of the Guinness World Book of Records record for the largest continuous concrete mat pour, on the Wilshire Grand in LA scheduled to be completed in 2017.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries.

Given the strength of our respective organizations it is only fitting that WSI and Conco have agreed to strengthen a mutually beneficial partnership that has dramatically improved Conco’s online presence and lead generation. First initiated in July 2013, the engagement initially focused solely on SEO, and has since blossomed into a comprehensive digital marketing service offering including: SEO, web development, e-mail marketing, social media marketing, PPC and mobile app development.

Over the last 12 month’s WSI has created a new responsive site leading to 23% growth in mobile traffic, added 49 pages of content to the site, created a new micro site for the Denver market, with a white paper lead capture feature, optimized the site for dozens of SEO terms and doubled nearly every social media metric.

Moving forward, WSI will continue to optimize Conco’s web presence through an increased focus on lead capture, an integrated concrete pump truck rental drive, a regional focus on the LA market, and some opportunistic SEO. The LA Section of the site has been expanded to encompass the following pages:

About
LA Contractors
LA Commercial Concrete
LA Pumping
LA Pumps
LA Concrete
LA Shotcrete
LA Construction
LA Reinforcing

Some of the notable projects that Conco has been involved with recently include the following:

970 Denny Way located in the South Lake Union neighborhood in Seattle, Washington

The redevelopment project is from the Holland Partner Group and is a blend of both modern and classic styles. Holland Construction is serving as the general contractor and the Seattle-based architectural firm of Weber Thompson designed the contemporary style building.

Conco successfully completed part of our concrete services when our crews poured 4,900 cubic yards of concrete last month to form the 15,300 square foot mat foundation. In addition to the concrete, the foundation required 1.3 million pounds of rebar. The pour was done over approximately 15 hours and the concrete was supplied by CalPortland.

350 Bush Street, San Francisco

The Conco Companies are providing concrete services for a new office building in downtown San Francisco located at 350 Bush Street. The new 20-story high-rise will have 18 floors of office space, one lobby level, and a roof terrace as well as a two-level subgrade parking structure. In addition as the office tower will incorporate the San Francisco Mining Exchange, a historic landmark, as its primary entrance, the project also includes the “Historic Renovation of San Francisco Mining Exchange Building.”

The Mark at 5th & Columbia Project

The Conco Companies are providing concrete services for The Mark, a 48-story high-rise tower in Seattle, WA that will consist of 528,000 sq. ft. of Class A+ office space, as well as a luxurious 189-room SLS hotel and spa. Conveniently located in the city’s central business district, the stunning beautifully designed tower will incorporate a wide range of “green” building features such as rain water management, photovoltaic glass and light pollution reduction. Scheduled for completion in April, 2017, the tower will bring to the area first-class office space that is highly divisible and offers 9’ 6” windows for natural light and spectacular views.

Conco and WSI are looking forward to a mutually beneficial relationship for many years to come.

This post originally appeared on http://info.wsi-connect.com/blog/the-conco-companies-retain-wsi-for-a-fourth-year-of-comprehensive-digital-marketing-services

SD Nold Welding Supplies Calls on WSI to Help Expand Business

bluemillerwelder

SD Nold Welding Machines and Welding supplies, located in Lisbon, OH has been supplying quality welding products and a vast selection of welding supplies for over 50 years. Their reach now stretches nationwide as they sell new and used welding machines to welders in states across the country.

SD Nold specializes in Miller Welding Machines, in particular the Miller 350 pipe pro and in Lincoln Welding Machines, such as the Lincoln Cross Country 300.

SD Nold buys and sells used welders and allows site to visitors to post their own used welders on the site for potential buyers. They have their own in house repair shop. In addition, SDnold sells a large assortment of welding supplies and welding equipment, some of which is sold online through the ecommerce section of their website at SDNoldweldingsupplies.com.

SD Nold offers some of the best prices in the country and free shipping for welders such as the Miller Big Blue 350.

WSI has been called upon to assist SD Nold with the transition and organization of their new site, the installation of an e-commerce package and the expansion of their reach through national search campaigns on the most common search engine sites.

As part of the strategy to extend their reach, WSI will be conducting on site search optimization practices and off site posting of product and company updates and additional educational material on blog sites such as WordPress and Blogger.

About WSI
WSI is one of the world’s largest digital marketing agencies. With hundreds of offices in many countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies.

This post originally appeared at http://www.wsimarketingsystems.com/sdnold-welding-supplies-calls-on-wsi/

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