Archive for November, 2016

WSI adds Denver Area Community to SEO Project for MorningStar

Asisted Living Centennial CO

Asisted Living Centennial CO

WSI Digital Marketing has recently launched SEO efforts for an 8th location of MorningStar Senior Living, a network of over twenty senior living communities located in the Western US.

So far, WSI has optimized the web pages of the Arcadia, Arrowhead, Fountain Hills, Sparks, Ft. Collins, Billings and Bear Creek locations and all are showing excellent results. The results are leading more and more of the communities to request SEO from WSI, which of course we are happy to oblige with.

The latest community to benefit from WSI’s SEO is MorningStar of Jordan, located in Centennial Colorado, just south of Denver.

For the on-page optimization, we focused on three pages on the main MorningStar site.  Since each community offers a different mix of services and focused geographic areas, the keywords mapped to the pages differ across communities.  You can see the pages optimized for the Jordan community here.

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/senior-living-communities-floor-plans/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/

http://www.morningstarseniorliving.com/communities/morningstar-at-jordan/memory-care

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes citation building for the community as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger and Tumblr.  Each month of the SEO implementation will be monitored and carefully tracked along with the other communities.  Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

We fully expect to see the same results at Jordan that we are seeing at the other seven communities.

This post originally appeared at:  http://www.wsiexpertinternetmarketing.com/our-blog/wsi-adds-denver-area-community-to-seo-project-for-morningstar

WSI Selected by Parks’ Plumbing & Sewer, Inc. for SEO Services

parks-plumbing-and-sewer

WSI Digital Marketing has recently launched new SEO efforts for Parks Plumbing & Sewer, Inc., a full service plumbing company located in the Chicago suburb of Skokie. Parks’ Plumbing is the Chicago area expert residential flood control systems provider, featured on Ask This Old House for their patented Double Guard Flood Control Valve and workmanship.

Parks’ Plumbing and Sewer, Inc. offers complete flood control systems in Chicago and in many of the northern, western, and northwestern suburbs. They are the innovators in the flood control systems space and are often imitated by their competition but they are never duplicated. Parks’ Plumbing has prided themselves on improving every part of their offerings to present the most complete solutions to residential flood control at the lowest possible cost to their customers. In recent years, they have also helped homeowners with yard drainage systems which correct those yard problem areas that collect water.

Parks’ Plumbing & Sewer, Inc. are flood control specialists that have been helping homeowners and business protect their property from the damages caused by flooding. Overland flooding and sewer backups are plaguing the Chicago area because of the building density and the increasingly torrential rainfall that has been occurring in the area. Chicago area neighborhoods and suburbs all have their own plumbing regulations and requirements which a typical plumbing company doesn’t keep up on. Parks’ is the expert when it comes to what each area requires.

Parks’ Plumbing & Sewer, Inc. has been pleased with the consulting work on their company web site as well as the on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone have already generated more organic searches to the site than ever before.

Parks’ Plumbing and Sewer, Inc. decided to go with a full SEO program from WSI with both on-page and off-page SEO processes. The on-page optimization which is so important for SEO is now complete and the planning for the off-page optimization is complete. The off page optimization is now beginning. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google +, TumblrWordPress, Weebly and Blogger and together these efforts are expected to drive them up in the search rankings.

WSI Completes On Page SEO for New Mexico University

WSI has recently completed the on-page search engine optimization for Eastern New Mexico University, located in Portales, New Mexico.  For over 80 years ENMU has prepared students for careers and advanced study. Their mission is to emphasize liberal learning, freedom of inquiry, cultural diversity and whole student life. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.

As with all SEO projects, WSI’s first step is deep key word research for the 10 targeted degree programs that ENMU is seeking prospective students for. The challenge here is to preserve the precise language needed to accurately describe the degree, while seamlessly incorporating the vernacular used by prospective students when they are searching for a program that they might be interested in finding out more about.

You can see how we accomplished this by visiting the 10 degree pages here:

http://www.enmu.edu/college-of-business/online-mba

http://www.enmu.edu/academics/degrees-and-programs/bachelor-of-applied-arts-and-sciences

http://www.enmu.edu/health-and-human-services/speech-pathology-courses-online

http://www.enmu.edu/educational-studies/online-masters-in-education-administration

http://www.enmu.edu/health-and-human-services/master-of-science-in-nursing

http://www.enmu.edu/college-of-business/financial-planning-certificate-program

http://www.enmu.edu/health-and-human-services/bachelor-of-science-in-nursing

http://www.enmu.edu/physical/bachelors-degree-in-aviation

http://www.enmu.edu/art/bfa-design

http://www.enmu.edu/anthropology-and-applied-archaeology/masters-degree-in-anthropology-new-mexico

 

Now that the on-page is complete, off-page search engine optimization for ENMU will begin in November.  This involves creating content with relevant links on various third-party websites to improve their page rank.  This activity sends direct as well as indirect traffic to the site. Blogs will be posted at Blogger, WordPress, Tumblr and Weebly and will be the major focus of this link building campaign.

Throughout the off page optimization phase, WSI will be monitoring all of the key performance indicators that measure whether or not an SEO implementation is working properly or not.  These KPIs include links, which can be gathered from the Google Search Console, rankings, which we check manually, organic visits to the 10 degree pages which can be gathered from Google Analytics, and conversions which can also be obtained from Google Analytics.  We are expecting to see a significant increase all of these KPI’s as the implementation progresses.

About ENMU

As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.

About WSI

WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.

There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.

This Post originally appeared at: http://info.wsi-connect.com/blog/wsi-completes-on-page-seo-for-new-mexico-university

C&M Motors Engages WSI for Web Development & SEO

cm-motors-san-diego-truck-dealership

C&M Motors, a San Diego area full-service truck dealership has engaged WSI to rebuild their website and implement an SEO program to promote their services – truck leasing and rental, truck sales, truck repair & maintenance, fleet management, truck parts & accessories, collision center and custom fabrication.  The goal of the engagement is to improve their online presence, improve lead generation, and improve their overall brand image.

WSI designed the new website and optimized 10 pages for the initial launch in August. The optimization considered search behavior in the greater San Diego area and the key services of provided by C&M Motors. Below are some example pages from the initial SEO implementation:

full service truck leasing

new trucks for sale

truck inventory

truck dealership

collision center

truck fabrication

dry vans

refrigeration trucks

commercial truck parts and accessories

truck service and maintenance

 

Tracking has begun and the website is performing nicely. Four keywords have made page 1, four more have achieved page 2, and numerous others are on page 3 where there was no website ranking in the past. Organic Traffic has grown 495% and the client is delighted with the progress.

Off page optimization has just been completed which focused on Facebook, Twitter, and Google+. The off-page optimization plan includes ongoing content creation and syndication monthly. This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, and Blogger.

About C&M Motors:  C&M Motors Inc, NationaLease of San Diego, is a locally owned and operated family business. C&M Motors is a full-service truck dealership serving San Diego companies since 1982. C&M Motors provided a very personal experience for businesses needing a commercial truck purchase or lease. They offer short term rental options as well as complete fleet service and maintenance. Their customer service is second to none.

This post originally appeared:  http://www.wsicybersmart.com/cm-motors-engages-wsi-web-development-seo/

Body Up Evolution Patient Lift Chooses WSI for Website & Marketing

body-up-evolution-patient_lift

Florida based Windridge Olen Exports has launched a new website and online marketing campaign with WSI Online Solutions for the Body Up Evolution Patient Lift. Windridge Olen is one of only a few U. S. distributors of this revolutionary patient lift. Body Up is designed to lift patients from the bed while their body maintains its natural sitting posture. It is a savior for patients and caregivers.

The online marketing campaign is designed to help grow the business by driving highly targeted traffic to the new website and converting that traffic into leads and new sales.  WSI will help to position Body Up as the U.S. supplier that has both the best price and fastest delivery.

WSI’s ongoing monthly online marketing campaign includes search engine optimization (SEO) as well as a Google AdWords paid search campaign. The SEO and paid search campaigns target several terms that are relevant to the business including:

The SEO campaign will include the weekly creation of relevant content to be added to the website and to newly created blogs on Blogger, WordPress, Weebly and Tumblr. In just a few months the campaign has already shown great results driving up sales numbers dramatically.

This blog post originally appeared here: http://www.wsi-onlinesolutions.com/body-up-evolution-patient-lift-chooses-wsi-for-website-marketing-a127

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