Archive for November, 2016

Digital Marketing Is On The Rise

High Rise Security Systems, has provided security systems and fire detection systems for commercial properties since 2004. As well as installing fire alarms for new construction, they also provide monitoring services, fire alarm inspections and integrated systems.

HRSS, like many small businesses, tried to improve their online presence on their own. After many failed attempts, it became clear they needed the professional help that can only be provided by a WSI agency.

In dire need of a conversion driven site, better visibility in SERP, and desperate need for marketing automation to manage their current data base, HRSS sought our help.

After several strategy meetings between their sales department and our marketing team we developed an SEO and inbound strategy that will affect their fire alarm business to grow that area’s SERP presence and manage leads.

With extensive keyword research, we gave them a full site redesign focused on targeting their very specific, and small pool, of buyer personas. Careful content procurement was important as this is a very technical vertical. We added quality content, again focused on the target audience.

We’ve implemented a link building plan as well as heavily implemented citations for both aggregates and niche directories to increase page authority and brand recognition.

If you would like to learn more about High Rise Security Systems please follow read more content on Blogger, Tumblr, WordPress and Weebly.

 

This article was originally posted on http://www.wsieresults.com/

San Francisco Design Firm Engages WSI for SEO

Brand Design

Project 6 Design, a San Francisco-based graphic and web design agency has engaged WSI to implement a comprehensive SEO program for them.  Since 2001, Project6 Design has been helping companies communicate who they are, what they do, and why they do it best. Their expert team combines a sense of humor and creativity with discipline and focus, allowing them to deliver tools that integrate style with substance. The goal of the SEO engagement is to increase lead flow from companies needing innovative design solutions for web, branding and print materials.

The SEO implementation covers three major service areas: web design, brand design, and print design. Keywords include geo-modified keywords for each area.  The selected keywords were mapped to the following pages:

https://www.project6.com/about-project6-san-francisco-design-agency

https://www.project6.com/web-design-company-san-francisco

https://www.project6.com/ecommerce-website-design-company

https://www.project6.com/branding-agency-san-francisco

https://www.project6.com/drupal-web-design

https://www.project6.com/brand-design

https://www.project6.com/print-design

https://www.project6.com/web-design-services

WSI also optimized Project 6’s home page and Google Maps page as well.

Part of the comprehensive SEO service provided is customized tracking of key performance indicators. Each month WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances to the 9 new SEO pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach we can see all of the elements which lead to the clients end goal: more graphic design engagements.

Going forward, WSI will focus on the creation and syndication of various types of off page content.  This will include blogs, directory listings, and social media posts all designed to build links and social signals around the above keywords.  The blogs will be syndicated to Tumblr, WordPress, Blogger, Weebly and Google+.  As this effort unfolds, Project 6 expects to see their brand at the top of the results for all keywords

This post originally appeared: http://www.wsiexpertinternetmarketing.com/our-blog/san-francisco-design-firm-engages-wsi-for-seo

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