Echo Audiology is a locally owned and operated bilingual hearing clinic in the Ottawa region dedicated to providing patient-focused healthcare for all ear and hearing needs.
Established in 2017 the Echo team new early on that in order to grow their business and compete successfully, it needed not only a strong online presence, but also a unified brand presence across all online platforms that not only draws in a steady flow of inquiries but also validates and answer its consumers questions.
For this, Echo turned to the SEO experts at WSI.
WSI’s first focus was on keyword research. This allowed us to find new niche areas to focus and was the foundation on building out our Hearing Solutions and Products page.
We then Optimized 5 key English Webpages including the following
Within only 4 month, we are please to see a number of our chosen keyword to hit the first page of Google. Web traffic is seeing a steady increase month over month as we drive more and more visitors to the site not only using search, but social media and an education focused content marketing and syndication strategy on web 2.0 sites such as:
Video creation and syndication as well as image sharing, directory submissions, social bookmarking and local citation listings have also played a role in moving the needle and building the needed authority to show results.
WSI looks forward to our continued success with this new local business aimed at improving everyone hearing health.
WSI extended is partnership with Eastern New Mexico State University to continue SEO and online marketing initiatives for the university. For over 80 years ENMU has prepared students for careers and advanced study. ENMU serves students of traditional age, adult learners and organizations through undergraduate and graduate programs.
ENMU has worked with WSI for over two years to improve its online visibility to prospective students. WSI previously completed an in-depth on-page search engine optimization and keyword analysis to develop baseline metrics and initial campaign strategies. To assist in delivering ENMU’s message of quality, affordable and convenient education programs to more prospective students, WSI will continue its campaign initiatives with greater focus. After reviewing ENMU’s program priorities and campaign goals, WSI and ENMU identified five key programs to highlight. These five programs and their respective optimized web pages are:
ENMU’s custom program includes organic search engine optimization as well as a market-segmented paid advertising approach that leverages multiple types of display and remarketing advertising. This will continue to forward the goal of increasing ENMU’s sites’ search engine page ranks and on-site conversions. Beginning with developing keyword optimized blogs describing the highlighted programs’ unique offerings, WSI’s SEO strategy to reach more prospective students includes both on and off page optimization. This work sends direct as well as indirect traffic to the site, increasing the page rank. These blogs will be posted on Blogger, WordPress, and Tumblr. Lastly, for visitors to ENMU’s sites, WSI continues to engage prospective students through diverse remarketing campaigns that reinforce ENMU’s message, increasing repeat visitors to the site.
About ENMU
As New Mexico’s largest regional comprehensive university, ENMU opened its doors in 1934 as Eastern New Mexico Junior College. In 1940, after adding additional classes leading to a bachelor’s degree, the school was renamed Eastern New Mexico College. ENMC was accredited as a four-year liberal arts college in 1946-47. Graduate work leading to the master’s degree in some departments was added in 1949, and April 5, 1949, the Board of Regents approved the change of the institution’s name to Eastern New Mexico University.
About WSI
WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.
There are no magic bullets when it comes to growing your business; however with over two decades of experience we have discovered proven means for delivering exponential results. WSI can help you realize your vision through intelligent, time-tested marketing strategies and methodologies.
Since 1920, von Hemert Interiors has built a reputation for prestige and elegance in the furniture business providing discerning clientele with access to the leading luxury furniture brands. Their team of experienced and professional interior designers along with their excellent customer service has been the foundation in their success for almost 90 years. Over the last few years, von Hemert has used digital marketing to grow their business solely focusing on pay-per-click advertisement
Recently to complement their PPC efforts, von Hemert partnered with WSI to grow their organic visibility and online prominence in search. After extensive keyword research, the following 10 keywords were chosen to start their campaign:
Luxury Furniture
Interior Designers and Decorator
Italian Furniture Store
Hancock and Moore Furniture
Stickley Furniture
Luxury Living Room Furniture
Marge Carson Furniture
Century Furniture
Furniture Upholstery
Their website went through a thorough on-page optimization for these keywords with focus on the following pages:
Currently, WSI is expanding von Hemert Interiors online presence with monthly off-page optimization using extensive link building and ongoing blogging efforts. These high-quality blogs posts will be syndicated to Google+,Tumblr,WordPress,Weebly, and Blogger which is expected to drive their search rankings improvements. Social media posts are also being integrated in the campaign using Facebook, Twitter, and Google+.
Balloons Above the Valley, based in Napa California, has partnered with WSI to design and develop a new, engaging website with the goal to attract more online visitors and drive more online bookings for their hot air balloon flights. The company began flying above the Napa Valley in 1975 when there were only a few vineyards and is now famous for providing flights in the largest hot air balloons in North America. Balloons Above the valley is offering a wide range of flight options:
In addition, private or group packages are available for company outings, bridal parties, families and friends. To surprise someone special, gift-certificates are offered year-round, very often at special, discounted prices around the holidays.
The new, mobile responsive website was launched in February of 2018. Built on the WordPress platform, the site was designed to create excitement with website visitors and to make it easy to book the different balloon flight packages with just a few clicks online. The website is SEO optimized, and as part of the WSI SEO program, content is created and posted on a variety of platforms including, WordPress.com, Blogger, Weebly and Tumblr. The content is also being posted on the new website’s blog and on the company’s social media sites, like Facebook, Instagram and Twitter.
The SEO campaign will be monitored and carefully tracked to document the progress made and to adjust the different SEO tactics with the goal to maximize online lead generation and bookings. Key metrics that will be measured include rankings, links, organic visits and online bookings for the different fight options.
Covenant Schools is a Christian preschool which offers 5 different educational programs for children to encourage their healthy development.
The educational curriculum at Covenant Schools encloses academic learning which includes language, arts, science, and social studies. Apart from the curriculum, the safe & enriching environment provides a stepping stone to future success of kids.
Covenant Schools hired WSI to improve their online visibility and presence so that they could help more kids spread their wings of success with WSI’s help.
The following SEO pages have been optimized with relevant keywords for their website:
With the SEO optimized pages now up on the site, the off page optimization is ready to get started. The initial off-page plan includes citation building, content creation and syndication on high authority blogging sites like WordPress, Weebly, Blogger, Tumblr and Medium.
Each month, SEO success will be monitored and tracked carefully. Monthly reporting will be done to keep the clients informed of the progress made. Our main aim is to increase the rankings and visibility along with bringing relevant traffic to the website.
Get in touch with us if you’re looking for various other marketing strategies including PPC, SEM, and SMO. Contact us for a consultation.
