Pacific Patio Furniture serves the greater Los Angeles area with a line of upscale patio furniture. The store’s tagline, “Luxury Patio Furniture — Los Angeles Style,” perfectly fits the company’s target audience.
Pacific Patio Furniture has two stores, one in Agoura Hills with inventory that appeals to homeowners with larger suburban backyards and patios. The company’s new Santa Monica store is stocked with contemporary designs and styles more suited to urban living, with furniture designed for decks found in trendy townhomes and condos.
Over the last year WSI has been running a variety of internet marketing campaigns for both stores, including paid-search ads, search-engine optimization (SEO) and display advertising on Facebook. The SEO campaigns have focused on driving traffic to both the Los Angeles showroom website page and the Agoura Hills showroom website page. Campaign results have been so successful — website traffic is up 40 percent year over year — that Pacific Patio requested WSI to expand SEO efforts to target high-volume search terms for more specific outdoor furniture products.
Consequently, WSI has begun optimizing PacPatio.com for a variety of products, including:
Outdoor Patio Chairs
Outdoor Patio Sets
Outdoor Patio Tables
Outdoor Wicker Chairs
WSI has created separate pages for each of these categories, filled with valuable information on each product line. Readers can find links to the leading manufacturers on each page, along with videos. In addition, each page includes a sampling of the types of outdoor furniture available in each category. Naturally, images of the most stylish outdoor patio sets, table and chairs are included, giving website visitors an idea of the incredible variety of outdoor furniture available in each showroom.
Along with category pages that are designed to rank high in search results, WSI is focusing on these outdoor furniture categories in paid-search advertising and Facebook advertising. In addition, Facebook posts are boosted with links to pages dedicated to sale items — a valuable social marketing complement to the SEO campaign.
Originally posted at http://www.wsiepro.com/wsi-expands-seo-services-luxury-patio-furniture-store/
Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.
For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.
Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.
WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).
In addition to adjusting the optimization on their prime website pages for the best keyword phrases:
WSI built and optimized some new pages to help searchers find the online Lincoln & Mazda new and used car inventory by vehicle type:
Cars Under $10K
New Car Specials
Used Car Specials
The Lincoln Line Up
The Mazda Line Up
PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.
This post originally appeared: http://www.wsicybersmart.com/lincoln-mazda-olympia-retains-wsi-trusted-digital-advisor-seo-ppc/
Parenting Partners Inc, an Illinois Surrogacy Agency located in the Northern suburbs of Chicago, has chosen WSI Digital Marketing for an SEO project to enhance the company’s visibility and prominence on the internet. Parenting Partners Inc in Illinois, is a much smaller, more personalized, and more affordable surrogate mother agency offering individualized and personal services to intended parents and surrogate mothers. The firm can assist with the process of gestational surrogacy, which uses In Vitro Fertilization to create an embryo using the eggs from the prospective mother (or donor) and the sperm from the father (or donor) that is then implanted in a surrogate.
The agency, located in Gurnee, Illinois, has been in business since 1999, and finds itself in an increasingly competitive market with much larger surrogacy agencies who are driving up the costs of surrogacy for intended parents and offering less personalized assistance to those in need of those surrogate services. But all surrogate agencies are not alike. The director of Parenting Partners, Inc. is a parent through surrogacy and is also a surrogacy educator, writer, speaker, legislative activist and advocate. She is also very understanding of the needs of surrogate mothers and of the needs of the intended parents of a surrogate baby and works directly with all the parties. They have successfully helped guide and create many new families through surrogacy.
WSI, a global leader in digital marketing services, was engaged to assist Parenting Partners Inc to improve online visibility to better serve local communities in and around the Chicago area. WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.
The project will start with the optimization of their website, which will be optimized for their market with WSI’s on-page optimization process which includes SEO page level strategy and implementation, as well as project management and auditing the optimized pages. The on-page efforts alone should generate more organic searches to the site than ever before.
The next step in the local search optimization will be the off-page optimization. In addition to citation building, WSI will be expanding Parenting Partners Inc online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, Tumblr, WordPress, Weebly, ISSUU, and Blogger and together these efforts are expected to drive them up in the local search rankings.
WSI Digital Marketing has recently launched new SEO efforts for Carroll & Carroll Attorneys at Law located in McHenry County, Illinois. The law office, located in Woodstock, Illinois, has 30 years of proven experience in Family Law, Divorce, Custody, Bankruptcy, Misdemeanors, Traffic Violations, and Estate Planning.
WSI, a global leader in digital marketing services, was engaged to assist Carroll & Carroll Attorneys at Law to improve online visibility to better serve local communities in and around their Woodstock, Illinois location. WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.
Carroll & Carroll Attorneys at Law will start with a new website which will be optimized for their market with the WSI’s on-page optimization process which included copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.
Some of the specific pages that were optimized were:
Bankruptcy Attorney in Woodstock, Illinois
Custody Attorney in Woodstock, Illinois
Divorce Attorney in Woodstock, Illinois
Estate Planning Attorney in Woodstock, Illinois
Family Law Attorney in Woodstock, Illinois
The next step in the local search optimization will be the off-page optimization. In addition to citation building, WSI will be expanding Parks’ online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, Tumblr, WordPress, Weebly, ISSUU, and Blogger and together these efforts are expected to drive them up in the local search rankings.
Robert Adelson, Esq., a well-known Boston business and contracts law attorney has engaged with WSI for SEO services for his executive employment law practice. For over 20 years, Attorney Adelson has provided his clients with outstanding legal representation in areas of employment agreement, executive compensation, equity and separation matters. A frequent speaker and author, Rob has written numerous articles in the areas of employment agreements, non-competes and restrictive covenants, compensation, stock, stock options and executive equity terms. His articles have been published in The Culpepper Letter, Family Business, Boston Business Journal, Genetic Engineering News and Mass High Tech: The Journal of New England Technology. In addition, Rob’s work as an executive employment attorney in Boston has been recognized in the Boston Globe, the Boston Herald and other publications.
The goal of the WSI engagement is lead generation. WSI conducted a careful analysis of the web presence and digital marketing activities performed by his previous marketing providers. The results showed that he has a 12-page responsive website, a 70-page older non-mobile-friendly website, a free WordPress blog with hundreds of pages, a Findlaw profile and four highlights, and a monthly e-newsletter campaign that drives traffic to the WordPress blog. There was much duplicate content in these web properties and a strategy for content marketing, link building and driving website traffic was lacking.
WSI’s digital marketing solution involves first rebuilding the 70-page website into a responsive website that complies with Google’s mobile friendly standards. Responsive websites enjoy improved Google search results rankings. The pages on the 12 page website were then redirected to the new website, preserving the links. Duplicate content was cleaned up.
Next, we performed comprehensive keyword research on the subject of executive employment and selected specific keywords that were then mapped to the relevant pages of the website. The keywords focus on what Attorney Adelson does, as well as what he is, i.e., executive employment lawyer. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of keywords that have been optimized on the executiveemploymentattorney.com site:
Executive Compensation Lawyer
Non-Compete Agreement Attorney
Severance Agreement Lawyer
Lawyer for Wrongful Termination
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive content marketing and local SEO program. This program will include registering the website in local business directories, posting on its Google+ page, writing new articles, posting Rob’s speaker slides on Slideshare, and increasing his positive customer reviews. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms Tumblr, WordPress, Blogger, and Weebly. Monthly newsletters will include landing pages on the website to drive traffic to the website.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors. We expect to achieve significantly increased lead generation rates from these SEO efforts.
This blog post is originally published on http://www.thewsitouch.com/executive-employment-lawyer-engages-wsi-web-development-seo/