Natural Search Solutions – SEO
As awesome as Google is, a world with search engines can be strangely backwards. A physical store might very well exist in plain site of passersby, but if the business can’t be found in the search results and doesn’t have a website, it’s likely losing out on customers and in some cases, will fail before it ever gets off the ground.
Tech savvy potential customers – which is a percentage perpetually on the rise – could be right around the corner from the kind of business they’re actually looking for, but if it doesn’t turn up in their mobile search results, they’ll likely end up travelling further only to give their business to a competitor.
Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be.
The Way Up
If you’re lucky, you might be in an industry with untapped organic ranking potential. If not, we can dive deep and unearth some long-tail gold. We can also run pay-per-click campaigns for quick wins, or delve into display advertising if your budget is a little bigger. But don’t worry, we’ll get you noticed.
WSI offers SEO for National, Local, Multi-Local, and E-Commerce
Real SEO Solutions
Think about when you search for something using Google. Which results do you usually click on? Probably the top two, maybe the third. If a site has relevant content and optimized landing pages, chances are you click-through on the first result and never look back (but unfortunately, there’s a lot of bad content out there). The point is, you rarely click on any links outside the top three, so that’s where the value lies for businesses. The process of getting your site and content to the top of the search results is called search engine optimization (SEO).
But wait, there’s more. It’s not as simple as choosing a word or phrase that best describes your business and optimizing for those terms. If only it were that easy.
Let’s go back to your Google search for a second. Whatever it is that you were looking for, you searched based on what made sense to you. Not everybody searches the same way, which means great SEO solutions are as much about searcher intent as they are about your business. The key is figuring out how your target audience perceives your business and then hypothesizing how that perception might manifest in their search queries. If you think that sounds like guesswork, then you’d be right.
It’s Hard, But We’re Wizards
Like Harry Potter and Gandalf.
But seriously, why isn’t SEO an exact science? For starters, Google changes their algorithm almost daily and they don’t disclose the varying weights of key ranking factors. This means that SEO involves gathering as much information as possible and making some informed and educated guesses using other available sets of data.
Sounds pretty confusing, but lucky for you we’re experts. WSI’s SEO solutions include competitor analysis, keyword research, content audits and on-page optimization. This mix gives you the best shot at ranking for search terms that are relevant to your business and also backed up by real search data that suggest people are looking for you.