PENETRON Mexico is a subsidiary of PENETRON, which distributes waterproofing concrete products for the construction of bridges, buildings, pools and dams. Its main value is the durability of their products. The PENETRON system is based on the principle of waterproofing by crystallization.
WSI has been contracted by PENETRON Mexico to develop its presence on the internet through SEO, in order to attract more customers and improve its brand on the Internet, mainly in Mexico’s presence.
As part of the SEO activities, WSI has optimized the PENETRON Mexico web site for their organic SEO pages. These pages are:
WSI currently works in off-page activities to raise the popularity of the web site of PENETRON Mexico for selected keywords, as part of SEO strategy, publishing valuable content in external blogs like Google+, WordPress y Tumblr.
On the other hand, WSI is running a pay per click campaign in Google to capture more customers faster and is redesigning the homepage of the PENEETRON Mexico web site.
PENETRON Mexico is a company that seeks to build long-term business relationships with their clients, based on the experience and the human quality of their people, in addition to delivering products of high quality and durability for waterproofing by crystallization.
YoQuiero Mercadotecnia partners with WSI to optimize their web presence
YoQuiero Mercadotecnia is a Company that revolves around helping other companies market their products and services through promotion, BTL marketing and digital marketing. As part of their everyday work, they have come to offer design as part of their services since 2014. The Company has been in business for almost 20 years and serves clients all around the Yucatan Peninsula from an office in the city of Merida, Yucatan. Promotion marketing (mercadotecnia promocional) has been the pillar that supports the company since its beginnings. Nonetheless, the importance that internet has come to increasingly gain and the need of better design derived onto increase our service options to precisely those 2 services.
YoQuiero Mercadotecnia already has a new web site but wants to position the web site and the brand on the internet to seize the current demand of this kind of services. The new web site was built with the user in mind to generate as many leads as possible. The on-page optimization is currently taking place with 4 relevant keywords in mind found during the investigation. The pages that are being optimized are the following:
Starting February, the off-page optimization stage of the strategy will begin to be executed as planned to increase the popularity of the Company, and this includes the creation of listings in business´s directories and posting of theme related articles on off-site blogs such as Google+, Blogger, WordPress, Tumblr and Weebly. The blog articles will be optimized with anchor text that supports the four main lines of business and will focus on areas of interest to customers and prospects. The content will be shared on the company´s social media channels to increase awareness about the services.
The main purpose of YoQuiero Mercadotecnia is to be a marketing and communications agency that returns sales and top of mind for their client´s brand through a combination of traditional and modern channels, like digital marketing. Promotion marketing is a form of persuasive communication that has as main purpose stimulate short term demand and sales in a direct and immediate manner. The final goal is to produce a positive return on investment.
About WSI
WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or do an analysis of your current marketing activities.
This post originally appeared on: http://www.wsiposicionayvende.com/yoquiero-mercadotecnia-se-apoya-en-wsi-para-su-estrategia-de-posicionamiento-local/
WSI Retained by WCM Industries for Fourth Year of Digital Marketing Services
WCM Industries, the manufacturer of Watco drains and Woodford faucets, has retained WSI to continue for a fourth year of digital marketing services for their e-commerce site called Eagle Mountain Products
WSI was originally retained by Eagle Mountain Products back in late 2012. The initial project included creating 58 SEO landing pages optimized for keywords with volume of over 80,000 searches per month. The on-page optimization was followed up with organic link building and blog posting on popular blogging platforms. This activity led to huge growth in organic visitors, and a very satisfied client.
Phase two of the SEO, which began in June of 2014, focused on optimizing the e-commerce site’s category and sub-category pages. In all, 199 of these pages were optimized with new URLs, Title Tags and Meta Descriptions.
In 2016, we will be targeting repeat purchasers of the Woodford Model Y34 yard hydrant repair kit and the Watco 924 Innovator flexible bathtub waste. This will be a highly targeted campaign of SEO link building to promote these two successful best sellers.
Activities will include linking back to the targeted pages with Watco blog posts at Blogger, WordPress and Google+ focused on bathroom repair and improvement and Wordford posts at Blogger, WordPress and Google+ with an emphasis on gardening and the benefits of yard hydrants. In addition, relevant posts for Eagle Mountain Products will be posted to Tumblr and a Google+ brand page.
We look forward to a continued partnership with WCM Industries and Eagle Mountain Products.
WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.
ECONOMIC SCIENCES FACULTY HIRES WSI FOR SEO SERVICES
Francisco Marroquín University (Universidad) in Guatemala is one of the most prestigious establishments in the country as well as the rest of Latin America. Founded in 1971, it has various faculties being Economic Sciences (Ciencias Económicas) one of the best in the region.
This faculty was founded in 1972 and offers a world class academic program and experience dedicated to talented and disciplined students. Located in the heart of Guatemala City its campus is surrounded by gardens and forest that serves as habitat for more than 850 varieties of plants and 200 species of birds which converge with modern and technologically advanced buildings.
Understanding the importance that the digital environment has today and knowing as a fact that the Economic Sciences faculty is a prestigious and innovative leader in business education, Estrategia Digital WSI was recently hired to develop a strategy to position the faculty among the top on search engines. We are aware that the new generation of students utilizes this valuable tool to investigate and search for alternatives and information about probable degrees that provides them with a brighter future and career. The first phase will include phrases such as:
Universities in Guatemala
College Degrees
Business Administration
Industrial Engineering
Computer Science
Economic Sciences
With this new Digital Marketing, the Faculty is moving towards the future and hopes to attract more students searching for a better education.
KCID Engages WSI to Enhance Companies Online Web Presence
Katie Campbell Interiors & Design in Oakville, Canada hired the services of WSI e Strategies Ottawa back in May of 2015. KCID’s overall goal was to establish its online presence as a premiere Interior Decorating Service for homeowners within the Greater Toronto Area and Oakville/Halton regions, with a focus on creating a home that tells a story and reflects its owner’s values through a collaborative process.
After a thorough analysis of the clients website, local competitors and rankings, the following was concluded.
1-The client had no existing rank for its most prominent keywords within the industry
2-The website presented itself with major load speed issues which would ultimately cause high bounce rates making overall ranking highly unlikely
3-The clients website was not being properly indexed by the crawlers
OUR SOLUTION
WSI moved the clients existing website over to a custom WordPress CMS and corrected the load speed issues by cleaning up the code and compressing the many images on the website. We also recommended some hosting changes, which moved load speeds into the green and helped Google better index the site.
Next, a competitive analysis and comprehensive keyword research was done to determine what services KCID wanted to rank for and within which local cities. Once determined, we began by fully optimizing 10 pages including new content and the creation of additional web pages centered around our targeted keywords/phrases. In addition, the creation of a Google my Business page and optimized social media profiles were also completed.
RESULTS
The last 6 months (Aug 2015 – Jan 2016) have proven challenging within the clients competitive industry which was expected before we began our SEO campaign. However, despite certain adversities, we have made significant progress in increasing what was once non-existent rank of many GEO targeted keywords to being just within reach of Google’s 1st page. Our Social Media strategies and increased content marketing have also driven much needed traffic back to the website which has undoubtedly helped improve our positions in the Search Engines Results Pages (SERP’s).
As we move into 2016, WSI will also include additional link building strategies by syndicating content to the high profiled blog sites like Tumblr, Weebly, Blogger and WordPress as well as working with KCID to increase the number of positive reviews on their Google my business page. We will continue our current SEO efforts and off page optimization by claiming local citation, increasing our directory submissions as well as video optimization and syndication.
