Archive for April, 2016

Glentworth Security Ltd Retain WSI For Local SEO & Paid Search


Glentworth Security Ltd has continued to use WSI for their local SEO and paid search services after coming to us in November 2014 for a new website to increase leads and enquiries for their security business. Glentworth Security Ltd provide high quality security personnel, on demand for all your business security needs covering South Yorkshire and Nottinghamshire.

 Glentworth Security Ltd offer a wide range of security services for businesses. All of their officers are great people trained to the current regulatory standards, security industry authority licensed and paid over the national minimum wage. They provide the following services as well as bespoke security services to suit your business security needs:

Construction Site Security
Static Security Guard
Mobile Security Patrols
Night Porter and Concierge Security
Alarm Response Service
Vacant Property Inspection Services
Security Industry Training

WSI was hired to create a new responsive website and implement and search marketing campaign. This involved creating numerous optimised service pages (and geotargeted service pages) along with building links via blogging and local directories. We also implemented a geotargeted paid search campaign. As part of our ongoing work WSI is also providing Content Management services to the firm consisting of high quality, relevant blog posts and articles which will be posted on blogging platforms like WordPress, Tumblr, and Blogger.

Previously Glentworth were not ranking for any local search terms apart from the town where they are based despite providing a wide range of services in their county. They are now ranking on page 1 in Google for 17 out of their 25 keywords with 16 of those being in the top 5. WSI will continue to provide monthly reports to which we review so that we can continue to offer stretegic advice in order to boost local rankings and page dominence for their services.

WSI is one of the largest digital marketing agencies in the world, with over 1,000 offices in 81 countries. Born in 1995, at the birth of the Internet, we have always been, and always will be, an entirely digital marketing agency. We understand that no two businesses are the same, so we take the time to understand our client’s organization and build campaigns that help achieve their goals.

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WSI Expands ProCoat Systems Marketing Presence With Website Expansion and Multiple Local Search Campaigns

ProCoat Systems
Building materials supplier ProCoat Systems has been a leading Colorado-area building materials supplier for more than 30 years. With the sale of the company in 2015 to Beacon Roofing Supply (Nasdaq: BECN), ProCoat Systems is on a new trajectory to expand its territory to other markets – enter WSI’s experienced web presence rebuilders and digital marketing experts to provide a responsive web design that encompasses all of ProCoat’s locations and provides the platform for enhanced local SEO in each market.

The first store in its expansion plan is the newly opened Salt Lake City branch. ProCoat Systems is well known for providing quality building envelop products, including:

  • Air Barriers & Sealants
    Air, water, and vapor barriers, flashing, and supportive materials, as well as a variety of sealants and caulking.
  • Stucco & EIFS
    Stucco and EIFS insulation and waterproof solutions are popular materials in Colorado and Utah climates.
  • Cultured and Natural Stone Veneers
    Both natural and manufactured stone veneer in a variety of styles from industry leaders like Realstone Systems and Coronado.
  • Paint & Protective Coatings
    Procoat offers paints, stains, sealers, protective coatings, water repellants, and interior textured wall finishes.
  • Concrete Restoration
    Products for the maintenance, repair and restoration of concrete including concrete cleaners, coatings, protectants, and strengtheners.
  • Waterproofing Products
    Waterproofing, water management, and drainage solutions for the protection of foundation walls, plaza and parking decks, balcony decks, and planters.

Expanding ProCoat System’s Digital Footprint

To accommodate ProCoat’s growth trajectory, WSI was retained to build a responsive website that separated locations with individual landing pages that could utilize geographic-specific information and content to not only benefit local search, but also help local customers identify with their own stores.

To begin optimizing the new location pages, WSI recommended primary keywords based on not only on relevance to each branches’ product offerings, but also search volume in each respective market. Supplemental secondary keywords in the same semantic categories ensure that searches for multiple products produce strong local results. The site was further optimized with keyword rich URLs and SEO-friendly page copy.

To further build quality traffic to the new site, WSI also implemented a social media and blogging campaign through a variety of platforms including WordPress, Blogger, Tumblr, and Weebly. The combined efforts of WSI’s proven SEO strategies have lead to a substantial increase in page 1 search rankings, a boost in Google organic traffic to the site (and across search engines overall), as well as improved geolocation via Google Places.

The Internet marketing program initiated by WSI will continue to expand as the company expands its locations, creating a model for early online traction for new branches and ProCoat sales people.

Need to build your web presence? WSI can help. Contact us to learn more about our broad array of customizable digital marketing solutions today.

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Granite Imports’ Digital Presences Gets Rock Solid Boost from WSI Digital Marketing

Granite Imports
In an effort to attain significant expansion results both digitally and geographically, premium stone distributor Granite Imports in Denver has teamed up with the world leader in digital marketing, WSI. Using their strong SEO and online marketing expertise, WSI is taking the company to new levels, helping the premium stone distributor gain access to untapped markets and reach their fullest potential in meeting Colorado’s ever-growing specialty stone demands.

Granite Imports is an experienced importer of high-quality, specialty granite slabs, in addition to a distributor of recycled glass slabs, quartz slabs, and granite tile. Selling stone slabs only through fabricators in the Denver, Grand Junction, and Fort Collins, Colorado, and neighboring states, Granite Imports brings its clientele decades of experience in the stone industry and a well-earned reputation for quality and service.

Granite Imports’ project gallery shows the difference its line of truly exquisite products can make to a project, transforming the ordinary to the extraordinary. To better serve clients, the company even offers a free online design tool to aid shoppers in deciding between the array of exclusive materials Granite Imports carries. With no previous online marketing strategy in place, Granite Imports was suffering from a lack of traffic due to poor search engine results and low social media visibility, greatly limiting their exposure to new buyers. In addition, the Granite Imports website was hobbled by an old site that was built on a platform which limited on page optimization.

Thanks to the help of the digital marketing experts at WSI, Granite Imports has experienced a striking increase in online leads from the SEO work, as well as a better conversion architecture of a new responsive site. From third quarter 2015, before the new site was launched, to first quarter 2016 with the new web site in place, the company has seen double digit increases in traffic, with over a 25% decrease in bounce rate, and significant increase in completed conversions due to improved SEO and content strategies including an aggressive blogging and social media campaign. The company’s customer base has also been further expanded due to improved geolocation via Google Places. These combined efforts have resulted in enormous improvements, including:

  • A 143% increase in Google organic traffic.
  • A 145% gain in traffic to the Granite Imports website across search engines overall.
  • 32% of all traffic is now Organic Search.
  • 32% of traffic from Google Organic.
  • Keyword ranking improvements boosted the company to page 1 rankings in all three geo-targeted areas.

Is your business realizing its full web potential? WSI can help. Learn more about how your company can reach new heights with a custom tailored web strategy. Contact your area WSI digital marketing expert today.

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Carol Lynn Resorts East, LLC awards Digital Marketing Campaign to WSI Digital Marketing, Princeton, NJ Firm

CLR East

Carol Lynn Resorts, LLC ( a Park Model seasonal resort in Cape May County, NJ has launched a multi-level digital marketing effort created by DrivenByWSI, a licensed owner of the global brand, WSI Digital Marketing.

DrivenByWSI has created a comprehensive digital marketing campaign including: new website design; PPC and Landing Page campaign to generate leads and build awareness; a six month SEO strategy complete with content development; social and review management programs. The assignment also included a refreshed company logo (shown above). The goal of the campaign is to generate awareness of the value priced seasonal shore homes available in the CLR East resort community, and, to build a database of prospective buyers.

Carol Lynn Resorts, in historic Cape May County NJ, has been in business for over 30 years and is owned an operated by Carol & Smokey Saduk. The resort is nestled in a quiet, serene wooded setting adjacent to the Belleplain State Park and only a short drive to New Jersey’s popular coastal shoreline.

About WSI

 WSI is one of the world’s largest digital marketing agencies and a leader in internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

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Castlebrook Media Teams up with WSI to provide SEO for Ohio Home Services Company

Roofing Cleveland Ohio

Castlebrook Media, a leading Columbus Ohio advertising agency has partnered with WSI to deliver world class SEO services to Feazel Inc. Since 1988, Feazel has been serving customer throughout Ohio, and is widely regarded as the most trusted name in residential home services such as roofing, windows, gutters, siding, ventilation, insulation, masonry and more. In seeking to provide Feazel a more comprehensive range of services, Castlebrook has brought on WSI as its SEO service provider, bringing WSI’s global expertise in this area to bear on improving Feazel’s’ visibility in the search engines.

The SEO is going to focus on three areas of Feazel’s business: replacement windows in Columbus, roofing in Cincinnati, and roofing in Cleveland. After comprehensive keyword research, specific keywords were selected and mapped into both existing and new pages of the Feazel web site. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Here are several examples of the optimized pages on the Feazel site:

Replacement Windows Columbus Ohio
Replacement Window Companies
Roofing Cincinnati
Cincinnati Roofing Contractors
Roofing Cleveland Ohio
Roof Repair Cleveland Ohio

With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive link building program. This program will include registering Feazel’s three locations in local business directories, posting on its three Google+ pages, and increasing its already large base of positive customer reviews. In addition, blogging accounts have been established on the popular blogging platforms Tumblr, WordPress, Blogger and Weebly.

Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.

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