Archive for July, 2016


GTI Logo

GTI Travel is an award-winning corporate travel management company.  An innovative leader in business travel, GTI specializes in helping clients analyze travel policies in order to develop solutions that provide better service with cost savings. GTI offers customized travel solutions to both small and large companies.  With 4000 locations in over 140 countries and the latest in technological travel management software, GTI helps corporations get their business travelers to their destination in the safest, most efficient way. However, despite the fact that GTI Travel has a client retention rate of 98%, they needed some help in reaching new clients. Fortunately, they discovered the digital marketing experts at WSI who are helping them to create a better digital marketing footprint.

GTI Travel 1

WSI is engaged to help bring qualified traffic to the GTI website and convert that traffic into clients for GTI.  For this purpose, we identified keywords to bring in the right kind of visitors to their website. Our analysis showed that clients used both the term “corporate” and the term “business” in their searches.  Moreover, we could see that some clients were searching for “travel agencies” while others looked for “travel companies” or “travel management.” WSI realized that to optimize website presence, GTI’s website needed landing pages for all of these terms. Based on our research, the key landing pages on GTI’s website were identified and those web pages were optimized for all of the SEO keywords we had identified. Some of these pages are:

Now that WSI has completed the on-page optimization of the website, we are continuing with the off-page optimization. As part of the off-page strategy, we are creating valuable content on behalf of GTI and publishing it on blogging platforms such as WordPress and Weebly.  In addition, this content will be syndicated to GTI’s social media platforms.

WSI is enjoying working on behalf of this global leader in travel management and look forward to a long-term relationship with GTI travel.  Most importantly, we are confident that we will have a positive impact on GTI’s business as our digital marketing efforts begin to attract clients who need GTI’s professional services but would not have been able to find them previously.


This post was originally published at

Coldwell Banker Agent John O’Dea retains WSI For new Website & Local SEO

 Real Estate agent, John O’Dea, a 9-year veteran with Coldwell-Banker in the resort coastal community of Stone Harbor and Avalon, New Jersey has retained the digital marketing services of WSI to create a new website and  implement local SEO. 

coldwell banker 2 

The new site captures the beauty and exquisite vacation/second home locale of this Cape May County vacation area, also known as the “7-Mile Island”.

The website features three videos, select home sale imagery, a direct link to an MLS listing of all properties in the county, and, a newsletter designed to capture email address and interested buyers/sellers. The digital marketing plan includes regular and consistent blog postings, and other relevant content. Local SEO is claiming directories, building links and elevating online presence in a very competitive,  high value residential real estate market, where the median price of single family homes is $800k.

 About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

This blog was originally posted on

Horizon PaintWorks selects WSI to help build their online presence


Horizon PaintWorks is a Division of Horizon Home Remodeling Company based in Suwanee, GA.  They have been working exclusively with homeowners in the Atlanta Metro Area for over 12 years and in the Home Remodeling Business for over 20 years.

Horizon Paint Works is a family owned and operated company, whose mission is to help homeowners protect and improve their most valuable investment – their home.  We accomplish this by providing you with excellent customer service, professional advice, quality services and professional craftsmen who are committed to their craft.  Our goal is to build a long lasting relationship with our clients by providing quality work at reasonable prices, delivered by our friendly, courteous and professional team.

WSI was hired to help them build their online presence by developing a new responsive Website and implementing an SEO strategy.  The initial website has been built and we are now implementing a Local SEO strategy including developing targeted market content pages leveraging keyword research and will also implement a blogging strategy to help build traffic and backlinks to the site.

The initial on-site optimization effort included development of 5 pages based on their portfolio of Services.  You can see the optimized service pages by clicking on the links below:

Exterior Painting

Interior Painting

Cabinet Painting

Deck Staining and Painting

Fence Staining and Painting

With the SEO optimized pages now up on the site the off page optimization is beginning.  Initial off page strategy includes an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Weebly, Blogger, Tumblr and Google +. Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured include links, rankings, organic visits and leads from organic visitors.

This post originally appeared at:

Sunfresh Food Service, Inc. Engages WSI to Improve their Local Internet Presence


For over 38 years, Sunfresh Food Service, Inc. has been providing Pittsburgh area grocers, commissaries, institutions, and restaurateurs with some of the finest fresh and local fruit, vegetables, herbs, juices and dairy products on the market. Unfortunately, though the company’s impeccably maintained trucks excelled in fast, fresh delivery, their online presence was missing in action due to name inconsistencies that had the area produce supplier lost in transit.

Known for its commitment to food safety by maintaining its Primus GFS Certification, the family-owned company has most recently branched off from its restaurant supplies heritage, adding to its extensive inventory to provide some of the finest wine making supplies to area craft winemakers. Sourced from growers and available for order by phone, online and warehouse, produce products available through Sunfresh Food Services, Inc. are perfectly matched products to purchase needs, by their friendly and knowledgeable staff.

Concerned for their upstanding reputation and the possibility of lost business and unsure how to rectify the online naming inconsistencies that had the company lost in the search engine shuffle, Sunfresh Food Service, Inc. turned to the digital marketing experts at WSI, looking for the same personal touch and expert attention they provide to their own customers. WSI was happy to oblige, working to rectify the name discrepancies and deliver higher rankings for the produce wholesaler.

Further boosting the web presence of Sunfresh Food Service, Inc., WSI also conducted a light website refresh, making the site responsive and SEO friendly to help the restaurant supply company remain competitive in today’s mobile technology driven economy before the Local SEO campaign was launched. Website content was optimized with selected keywords, which were also used in a blogging campaign through Google+, WordPress, Tumblr, Blogger, and Weebly, respectively, further increasing their online exposure.


About WSI

WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.

The blog was originally posted on

WSI Implements Inbound Marketing and Sales Program with Plastic Injection Mold Manufacturer

Michana Global Mold

WSI Digital Marketing has recently launched full inbound marketing and sales efforts for a manufacturer of plastic injection molds located in Mishawaka, Indiana.

Michiana Global Mold, Inc. was founded in 1964, and produces custom plastic injection molds for the plastic and rubber industries. They focus on the automotive, electronics, and consumer parts industries. They specialize in custom, complex, and intricate molds such as automotive fuel components; electrical housing; and decorative consumer parts:

Michiana Global Mold 2

They also offer off-shore mold making capabilities to save up to 40% on the cost of the mold compared to domestically built molds without sacrificing quality.  And they will repair and make engineering changes on all molds, even if they were designed and built elsewhere.

The program includes several inbound tactics such as SEO; consistent blogging optimized for valuable keywords; campaign development and launch with landing pages and CTAs; premium content development; marketing and sales automation; CRM implementation; and paid advertising.

Some of the concepts we optimized the site and the blogs for include:

Plastic Injection Mold Manufacturers

Custom Mold Makers

Custom Injection Molds

Prototype Molds

Over the last few months, we have optimized the site; created new SEO pages focused on the most relevant search phrases; launched 4 campaigns; started paid advertising; and began link building.  Even after two months we see impressions have gone from 865 to 4,515; organic traffic has increased by 131% compared to previous period before we started, and they have gotten at least 5 high-quality leads (Lisa fill in the number of leads for phone and forms).

Our strategy is to continue creating high-quality on-site blogs optimized for high-value keyword phrases; link building to key site pages; inbound campaigns with premium content generation; and all managed on a marketing automation platform linked to a sales CRM.

This post originally appeared at:


Call Us: