In addition to the launch of a new, responsive website, the digital marketing work also includes the implementation of Hubspot marketing automation, local SEO, production of 10 videos, and on-page optimization.
Princeton Center for Dental Aesthetics and Implants is a well-established, comprehensive dental practice in the Princeton, NJ area with a holistic approach to providing high quality dental care. The practice has been in operation since 1983, founded by Kirk Huckel, DMD.
The practice is known for its expertise in restorative, cosmetic and holistic dentistry.
The goals of the digital marketing effort are to boost the practice’s online presence with a modern, and visual presentation, generate new patient leads and lever the strength of Hubspot’s marketing automation platform to track, engage and convert leads from various promotions and campaigns. The first campaign to launch will be a promotion for Invisalign® orthodontics.
On-page optimization focuses on the main service platforms of the practice: Holitistic Dentistry; Restorative Dentistry and Cosmetic Dentistry. Selected keywords were mapped to the following pages:
Going forward, WSI will focus on the creation and syndication of various types of off page content. This will include blogs, directory listings, and social media posts all designed to build links and social signals around keywords. The blogs will be syndicated to Tumblr, WordPress, Blogger, and Google+. As this effort unfolds, Princeton Center for Dental Aesthetics and Implants will continue to build on their web presence and lead generation.
This post originally appeared at: https://drivenbywsi.com/blog/
Halo Medical Spa in Chicago differentiates themselves from other medical spas by offering non-invasive anti-aging and body sculpting treatments administered by a doctor not a “technician”.
Offering many services, Halo was finding it difficult to simultaneously built each service’s business. With no clear focus from a previous SEO agency, their efforts were not paying off. They sought out WSI because of our expertise and proven methodologies.
Having recently rebuilt their website by another provider, a new site was not needed. Halo needed more traffic and new patients. Pure organic SEO was determined to be the solution. WSI met with both the owner and the doctor to determine their business goals. A long term strategy involved concentrating on Botox™ treatments while encompassing their other services in the future.
We performed a site audit to better understand the technical SEO elements that were lacking. After identifying issues that were contributing to the site’s lackluster performance in SERP, we put together a plan to systematically fix those issues.
In addition to providing accurate content for their site that educates the visitor about the service they are interested in, we have also launched a link building campaign and content distribution plan. In doing so, page authority has increased effectively boosting their local SERP presence which has also lead to a 43% increase in organic traffic and inquires. Within 90 days of launching the off page optimization efforts, Halo has had consultations with new prospective patients as a result of WSI’s SEO strategy development and implementation
DoGoneFun! Chicago is a full-service dog facility. Catering to working professionals, they offer dog daycare, dog training, dog grooming, dog boarding, in-home pet sitting as well as dog walking. This vertical in the Chicago metro area is highly competitive and extremely localized, which presents a digital marketing challenge.
DoGoneFun’s competing with not only big chains, like PetSmart™,for many of their service offerings, they also compete with service providers just a few blocks away. This makes the local digital presence essential for their success.
They came to WSI with two specific goals for their online presence-
Higher visibility in SERP for their doggy daycare business
An online system for collecting information from new and existing clients for the purpose of scheduling without having to fill out paperwork at the front desk.
Upon examination of the site and their current SERP positions, we constructed an SEO strategy to focus on each service area individually, starting with their most coveted buyer persona; the person looking for dog daycare.
A site redesign was also included in the strategy. The current site was dated, on a “less than SEO friendly” platform and could not be adapted to a reservation system.
The site includes information their new clients want to know like:
As a SMB with a modest budget, it was important to identify not only big goals for the site, but smaller milestones as well so that we could micro focus our SEO efforts for maximum ROI.
After identifying mailing services as the primary focus, we set our sights on a website redesign that would effectively convert leads to customers as well as meet the demands of Google’s best practice for web design and user experience.
Without neglecting their other services, we put the bulk of the content effort to expand the mail areas to include information for top of the marketing funnel through the bottom of the funnel visitors. Successfully reaching those in every phase of the buyer’s journey addressing information needs such as:
How direct mail works?
What specifically Caldwell Letter Services can do.
Most commonly used products to facilitate Direct mail marketing.
Our site design also took into consideration the buyer persona addressing the main question of ‘ Who needs these services?’ We developed sections for specific target audiences and the verticals they fall into. Each buyer persona has specific needs, we wanted to efficiently represent how our client could meet the needs of different verticals.
We have successfully built an SEO strategy that can accommodate the eventual growth in additional service areas, can easily be converted to an inbound campaign, and is producing a positive ROI for our client.
HRSS, like many small businesses, tried to improve their online presence on their own. After many failed attempts, it became clear they needed the professional help that can only be provided by a WSI agency.
In dire need of a conversion driven site, better visibility in SERP, and desperate need for marketing automation to manage their current data base, HRSS sought our help.
After several strategy meetings between their sales department and our marketing team we developed an SEO and inbound strategy that will affect their fire alarm business to grow that area’s SERP presence and manage leads.
With extensive keyword research, we gave them a full site redesign focused on targeting their very specific, and small pool, of buyer personas. Careful content procurement was important as this is a very technical vertical. We added quality content, again focused on the target audience.
We’ve implemented a link building plan as well as heavily implemented citations for both aggregates and niche directories to increase page authority and brand recognition.