Snyder Langston, a southern California commercial construction company, has engaged WSI in a unique SEO program. Snyder Langston has a beautiful responsive website highlighting their broad market sector portfolio. However, they needed some new talent to fill positions in Orange County and Los Angeles to be able to best deliver the pipeline of project opportunities for 2017.
To assist Snyder Langston in their talent acquisition, WSI worked with their Marketing and HR departments to optimize their Career pages, including the specific job opportunities currently being offered. Keyword research was completed and the top, most applicable terms were used to optimize the Careers page and each job description page. These keyword topics included:
Tracking has begun and the newly optimized pages are performing extremely well. Visits to the career pages have already had a significant increase and page ranking for the career pages is moving up nicely. The goal is to triple the number of visitors to the career pages by end of 2017.
To complement the on-page optimization, an off-page optimization campaign is also underway. The off-page optimization is focused on creating industry specific directory listings designed to build links to the website in the construction job opportunities category.
About Snyder Langston: Established in 1959, Snyder Langston is a trusted builder to Fortune 500, mid-size, and start-up companies. The firm has evolved into a leader in the Western US, but maintains its strongest presence as one of Southern California’s largest and most respected builders. Snyder Langston has successfully developed millions of square feet of space across virtually every real estate sector.
WSI announces that it has recently partnered with Weichert Real Estate Affiliates Inc. (WREA) based in Morris Plains, NJ to provide comprehensive digital marketing as well as redesign of their franchise website and other digital assets. WSI was selected as part of a broad national strategy to improve brand recognition and increase the presence of new offices across the USA. The new website can be viewed at https://www.weichertfranchise.com
Weichert Real Estate Affiliates, Inc. franchised offices can be found in more than 300 markets across 39 states. It is ranked #105 on Entrepreneur’s 38th annual 2017 “Franchise 500®” list, moving up 32 positions over last year. It marks the 13th consecutive year that WREA has made the list. In contracting WSI, Bill Scavone, president and COO of Weichert Real Estate Affiliates, Inc., was seeking a closer partnership with a more experienced digital marketing partner who also had experience with the unique needs of both franchisees and franchisors. “In less than a month we’ve already seen results from WSI, and we feel their business-focused approach and hands-on consultative model will help us meet our growth targets more effectively for 2017 and beyond”, said Scavone.
WSI Marketing Program for National Real Estate Franchise Brand Development
The WSI team reviewed extensive marketing studies on the Weichert® brand and studied, in great detail, the challenges of independent brokers trying to grow. This dictated the website content strategy, visuals, and overall marketing plan, which was developed in close consultation with the marketing team at Weichert Real Estate Affiliates, Inc. . The Weichert program includes both Organic Search Engine Optimization, and a sophisticated paid advertising approach that leverages standard PPC, multiple types of display and remarketing, and Social Media advertising. The goal is to market the key differentiators of the Weichert Franchise System which include:
Through its elite national branding program, WSI customized a content strategy for WREA through on-page and off-page activities. Using our unique and proprietary techniques of Search Engine Optimization, WSI conducted an in-depth semantic study in order to better understand how customers search for terms related to “brokerage management” and “real estate franchising”. These key search terms were then correlated into the website through strategically written web copy and imagery. WSI’s National SEO Program will also produce quality blog, graphical, social media and video content to syndicate on external web properties including Tumblr, WordPress, Blogger, and Weebly in addition to several other proprietary content distribution platforms.
Call WSI for a Digital Branding Overview
Being a franchise organization ourselves for over 20 years, WSI has the kind of insight into the needs of the franchisor that few other marketing agencies do. For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?
Great Point Capital, LLC is a proprietary trading firm headquartered in Chicago, Il with an additional location in Austin, Tx. While they provide office space to daytraders in both locations, they set a goal of recruiting more individuals for remote trading around the country.
Providing cutting edge trading software, traders can access tools to conduct quantitative trading from anywhere in the world. However, Great Point was having difficulty identifying a way to promote themselves to these types of traders through traditional means. So they sought the help of WSI for both a site redesign and an SEO strategy that would help generate leads for this very specific buyer persona.
After meeting with the client, gathering information about what they do, who they want to attract and what kind of “feel” they wanted for their website redesign, we set to work developing a comprehensive website.
Through extensive keyword research a site structure was developed that is not only user friendly, but also provides the thick, rich content that Google covets for its searchers.
We suggested adding pages that would explain to their “buyers”
Services they offered, that others firms did not- Stock Loans, Risk Management, Automated Stock trading
Being in the financial industry, Great Point Capital is governed by strict FCC compliance and FINRA regulations. The website and the content had to be precise and include certain elements to satisfy all the rules and regulations that come with this type of industry. We delivered a great mobile first site that has already started to help with lead generation.
Pacific Patio Furniture serves the greater Los Angeles area with a line of upscale patio furniture. The store’s tagline, “Luxury Patio Furniture — Los Angeles Style,” perfectly fits the company’s target audience.
Pacific Patio Furniture has two stores, one in Agoura Hills with inventory that appeals to homeowners with larger suburban backyards and patios. The company’s new Santa Monica store is stocked with contemporary designs and styles more suited to urban living, with furniture designed for decks found in trendy townhomes and condos.
Over the last year WSI has been running a variety of internet marketing campaigns for both stores, including paid-search ads, search-engine optimization (SEO) and display advertising on Facebook. The SEO campaigns have focused on driving traffic to both the Los Angeles showroom website page and the Agoura Hills showroom website page. Campaign results have been so successful — website traffic is up 40 percent year over year — that Pacific Patio requested WSI to expand SEO efforts to target high-volume search terms for more specific outdoor furniture products.
Consequently, WSI has begun optimizing PacPatio.com for a variety of products, including:
WSI has created separate pages for each of these categories, filled with valuable information on each product line. Readers can find links to the leading manufacturers on each page, along with videos. In addition, each page includes a sampling of the types of outdoor furniture available in each category. Naturally, images of the most stylish outdoor patio sets, table and chairs are included, giving website visitors an idea of the incredible variety of outdoor furniture available in each showroom.
Along with category pages that are designed to rank high in search results, WSI is focusing on these outdoor furniture categories in paid-search advertising and Facebook advertising. In addition, Facebook posts are boosted with links to pages dedicated to sale items — a valuable social marketing complement to the SEO campaign.
Originally posted at http://www.wsiepro.com/wsi-expands-seo-services-luxury-patio-furniture-store/
Lincoln & Mazda of Olympia is new and used car dealership serving the greater Olympia and Tacoma area. Conveniently located in the Olympia Auto Mall, this dealership has trusted their SEO and Paid Advertising campaigns to WSI since August of 2014.
For 2 years following their initial engagement, the website continued to improve in search ranking and the PPC campaigns evolved with the website content improvements to offer a maximum conversion rate at a significantly reduced cost per click over previous campaign years.
Due to some unexpected changes with their platform and hosting provider, Lincoln & Mazda of Olympia were required to move their extensive new and used car website and inventory to a new platform in July of 2016. The move was extremely disruptive to their online presence. They dropped significantly in ranking and their paid advertising campaigns suffered as a result.
WSI came to the rescue with a plan to correct the technical issues surrounding the move. Proper redirects were implemented, broken links corrected, and most of the blog articles were restored including the links to their offsite properties (Facebook, Twitter, Google+, WordPress, Blogger, and Tumblr).
In addition to adjusting the optimization on their prime website pages for the best keyword phrases:
PPC campaigns were all adjusted to take advantage of the new pages and blogging will resume next month to promote these new keywords and pages going forward. New conversion goals have been added and the results are already amazing. January alone showed a 22% increase in Overall Traffic, a 32% increase in Organic Traffic, and 25% increase in Paid Traffic. Conversions were up 30%, 44%, and 26% respectively.