WAR FUEL, a California-based sports beverage company, has engaged WSI for development of an eCommerce website and SEO campaign. WAR FUEL, the next generation sports hydration & recovery drink, is targeting athletes, coaches/parents, and seniors in its digital marketing engagement.
WAR FUEL is a unique beverage, formulated with organic beets, watermelon, and pomegranate as well as collagen peptides to support joint health. WAR FUEL’s goal is to spread the word about the health benefits of proper hydration with a beverage that contains no artificial colors, additives, or refined sugar. Many top athletes have found the recovery benefits of WAR FUEL to be truly amazing and are supporting our marketing campaign with testimonials and videos.
To assist in spreading the word about this amazing beverage, WSI has built a new eCommerce website highlighting the ingredients and their health benefits. Keyword research and competitor analysis contributed to design, layout, and content to give the site a professional look and a foundation for good organic search positioning. These keyword topics used in the website content included:
Tracking has begun and the optimized pages are gaining momentum. Visits to the website have already had a significant increase and page rank tracking will begin this month.
To complement the on-page optimization, an off-page optimization campaign is also underway. WSI has optimized their existing Facebook page and built profiles on Twitter, YouTube, and Google+ for WAR FUEL. In addition, three offsite blogs will host news specific to sporting events and hydration benefits for athletes using WordPress, Tumblr, and Blogspot.
WSI is an innovative digital marketing agency with offices in over 80 countries. We help entrepreneurs and business leaders cost-effectively unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities.
WSI Digital Marketing (WSI) has been engaged to enhance the professional image, brand and web presence for Professional Guard and Patrol (PG&P) by developing and implementing Brand Management.
In business since 1985, Professional Guard and Patrol has established a reputation for professionalism and dependability. This is a perfect collaboration as WSI Digital Marketing has the proven expertise in Brand Management including the usage of campaign strategies and tactics such as SEO, Onsite/Offsite Optimization, Blogs, Paid Advertising, Retargeting, Social Media and Video Marketing to raise the professional awareness and brand of PG&P. In addition to Brand Management, WSI will be adding online employment application and training processes that will speed up the application process and reduce operating cost for PG&P. The overall objectives are to obtain more customer engagements, recruit more qualified professionals and reduce operating cost.
WSI’s campaigns are implemented in close collaboration with clients. Scheduled, ad hoc meetings and reports to ensure accomplishing the goals of the client are an integral part of WSI’s campaigns. These combined collaboration, strategies and tactic coalesce into a Brand Management campaign that should create awareness and attractiveness for PG&P to potential customers and better qualified personnel.
H & H Commercial Services, Inc. is a Commercial HVAC Repair and Service Company based in Philadelphia, PA. H&H Commercial Services, Inc. have been servicing the tri-state area of Philadelphia since 2000. Their offerings include sales, service and installation of a wide variety of equipment including indoor pool dehumidification, industrial chillers, rooftop heating and cooling units, split systems, cooling towers, water source heat pumps and boilers to name a few.
H&H technicians are manufacturer authorized support for Dunham-Bush Chillers and Desert Aire Pool dehumidifiers. They are also factory trained on Dectron and Poolpak Indoor Pool dehumidification equipment. H&H also recently entered into a partnership with the Whalen Company for providing service and support for their HVAC equipment.
After trusting WSI with Digital Marketing for the residential branch of their HVAC business, H&H decided that it was time to provide the WSI expertise to their commercial enterprise and take this business to soaring heights. WSI had initially created the H&H Commercial Website but the website had gathered some dust over the years. So the project started with giving the website the TLC it deserved, fixing the errors that had crept in overtime and removing some outdated and redundant pages. We moved the website to a more efficient and reliable hosting and in keeping with Google’s latest guidelines, made it secure by installing an SSl.
SEO efforts for the website began by identifying the right keywords for the company that will bring them high quality, ready to convert traffic. Once the keyword list was ready, fresh new content was created for the pages and optimized not just for the keywords, but also for readership and conversion.
Some of the pages that we have optimized for the website are –
Pool dehumidification for Commercial pools like the YMCAs, Hotels, Gyms etc., as well as for the residential indoor pools is a big niche for H & H Commercial so this page was optimized for a number of pool dehumidification related keywords –
As always, once the On Page optimization was complete we moved on to off-page optimization by creating high quality content and syndicating it across the internet. No SEO campaign in this day is complete without social media so we are generating good amount of social signals for the website by using their social media channels.
As part of creating a professional online image for H & H, we have created company profiles for them on WordPress and Blogger platforms.
The campaign has produced very good early results, quickly achieving first and second page rankings for a number of keywords. We look forward to achieving more success in the coming months and helping the company achieve great success using the power of Digital Marketing.
This post was originally published at http://www.wsipromarketers.com/commercial-hvac-mechanical-services-company-wsi-marketing/
PCB array panelization is a critical step in the assembly process, and perhaps the one that presents the greatest challenges to PCB designers. Small oversights can lead to costly and time-consuming delays that need to be worked out between the assembly plant and the designer.
Proper PCB array arrangement and panelization ensures that there is a minimal risk of damage to individual boards during handling and assembly. Board panelization methods can be broken down into break-and-route arrays and scored arrays. Of these two primary methods used for separating boards from the array they are housed in, scored arrays offer a few important benefits.
Advantages To Using a Scored PCB Array
Perhaps the greatest benefit to scoring arrays instead of routing them is that it allows the designer to minimize the space between individual boards. During mid- to large-scale production, this can considerably cut assembly costs by allowing you to use less material per board.
Additionally, arrays designed for scoring many small PCBs often enjoy better mechanical stability than breakout tabs can offer. Every time a breakout tab is forced open, there is a chance that the upward force accidentally snaps part of the board. Scoring, on the other hand, allows for optimal array stability even when dealing with large numbers of boards.
We also recommend that PCB designers using heavy components in their boards rely on scoring rather than break-routing. Break-routed boards with heavy components may need extra layers in order to prevent sagging during assembly. Scored arrays, however, can be precisely cut even when heavy components are combined on a relatively lightweight panel.
As an additional advantage, the pizza cutter-like depanelization machine is lightweight and portable enough to be moved from place to place on a small industrial cart. For manufacturers with large, high volume facilities, the ability to easily move these machines from place to place can reduce an otherwise significant workplace burden.
Design Considerations for Scored PCB Arrays
Power Design Services is prepared to assemble scored PCB arrays of all kinds, offering quick turnarounds and smooth, streamlined communication throughout the assembly process. Designers who adhere to the following guidelines can rest assured of their PCB project’s feasibility.
Working With Score Lines
The most basic element of the scored approach is integrating score lines into the panelization array. These lines indicate where individual panels will be broken off during the depanelization process. Score lines run 1/3rd of the PCBs thickness and offer a clear outline of where and how each board will be cut out.
The 1/3rd of remaining board thickness left by the score line is surprisingly durable — most scored panels resist the attempt to break off individual boards by hand. At least, the attempt to do so is very likely to damage the PCB itself.
While many PCB designers avoid having score lines run all the way through the array’s retaining rail, this is a perfectly acceptable practice. In fact, it’s necessary if you plan on having a full-depth v-shaped groove at the edge a circuit board.
This is because the scoring blade is circular — if you have it stop directly at the edge of the board, it will leave a tough circular groove at that junction instead of an easily removable v-shaped one.
Spacing Individual Circuit Boards
At Power Design Services, we specify a 0.2-inch spacing between individual circuit boards on a scored array. This allow us to optimize the number of boards that fit on a single 8 x 10-inch panel array while ensuring the best conditions for depanelization.
It is not just the boards themselves that need to be appropriately spaced, but also circuit board components. For instance, you cannot use a scored breakout method where components hang over the edge of their boards.
Additionally, a 0.05-inch clearance between any regular-sized components and the center of the scored v-groove is necessary. Larger circuit board elements such as radial capacitors and ceramic resistors must be spaced a greater distance away as well.
There are two reasons for this: one is position variation, which typically increases for tall components. Another is surface stress caused during depanelization which can travel through the board surface to the component’s rigid solder joints, and then on into the components themselves.
What About Irregularly Shaped Boards?
While it is not impossible to score panels with irregularly shaped boards, break-route designs usually perform better under most conditions. Nevertheless, scoring might be feasible if each board’s irregular features line up with the corresponding features on the boards adjacent.
If the array is designed properly, then the result will be a small amount of extra material hanging off the meeting points of the boards’ irregular features. Some irregular scored designs can still be more cost-effective than break-routed tabs. Find out which option is best for your printed circuit board project by contacting us at 408-437-1931 and speaking to a PCB panelization specialist.
WSI has announced that it has recently partnered with Business Environments (BE) Furniture of Parsippany New Jersey to redesign their website, increase their web presence rankings and implement a digital brand marketing program for the organization. The new BE Furniture website can be viewed at be https://www.befurniture.com/.
BE Furniture is a leading national provider of office furniture and office interior design services. From trendy executive office designs to collaborative modern office furniture, BE Furniture can transform your modest office space into a modern state-of-the-art functional workspace . BE Furniture also is a GSA Advantage vendor, and a Small Business Administration (SBA) certified 8(a) vendor in the State of New York and the State of New Jersey, making office furniture procurement easy for government clients.
WSI Marketing Program For BE Furniture
WSI was engaged to do the web design and implementation, as well as provide all the copywriting and SEO operations for the new business initiative. WSI reviewed and did extensive background research on the office furniture industry as well as the current trends in modern office furniture and collaborative workspaces to come up with the visual concept of the new BE Furniture website.
As a result of Detailed Search Term analysis across the U.S., WSI created SEO optimized page content catering to the unique service offering of the BE Furniture brand. These include:
The marketing program that WSI has implemented for BE Furniture includes organic Search Engine Optimization, content marketing and Social Media advertising. WSI’s SEO Program will also produce quality blog, graphic, social media and video content to syndicate on external web properties including Tumblr, WordPress, Weebly and Blogspot in addition to several other WSI proprietary content distribution platforms.
Call WSI for a Digital Branding Overview
For those looking to see what a truly personalized marketing solution looks like, why not give WSI a call today?
