Imperial Mortgage & Real Estate Services, a local independent realtor and mortgage broker, has engaged WSI to implement an SEO program to promote their knowledge and services in the Placer County, Sacramento County, and Nevada County areas. The goal of the engagement is to improve their online presence through optimized and engaging content, thus improving search ranking and lead generation.
WSI has begun the process by optimizing the 4 key services for Imperial Mortgage & Real Estate Services:
The optimization considered search behavior of a variety of target personas, from first-time homeowners to aging seniors who are downsizing for retirement.
In addition to onsite page optimizations, WSI is also be providing monthly content marketing to support Imperial Mortgage & Real Estate Services News Blog and Social sites.
Tracking has begun and the website is performance has been accurately benchmarked. Activity is beginning to increase with the addition of quality content. WSI is excited to be part of the growth of Imperial Mortgage & Real Estate Services.
Mt. Pleasant Blacktopping and Asphalt of Fairfield, Ohio has delivered new roads, complete site work, and custom asphalt paving for commercial and residential customers for over 50 years. While they manufacture premium hot mix asphalt for all projects they install, they also offer it to construction and paving companies in Southern Ohio. This is a new website and the first complete website for Mt. Pleasant Blacktopping using the domain of www.PremiumPavement.com. The website targets business and municipal decision makers for full commercial site development and resurfacing pavement projects. Mt. Pleasant Blacktopping can repave parking lots over the weekend to minimize business disruption. They also deliver residential paving for driveways, walkways and other hard surface needs like tennis courts. As an added value, decorative asphalt is impressive in performance and aesthetic appeal. Finally, Mt. Pleasant Blacktopping sells premium hot mix and usually make and fill orders ahead of their needs for projects.
WSI delivered a WordPress website, and is executing Paid Search and SEO campaigns. The goal of both is to cultivate lead generation and share Mt. Pleasant Blacktopping’s expertise.
The SEO implementation is focusing on their core competencies:
Customized tracking of key performance indicators will continue as WSI will measure links to the new SEO pages, rankings on the keywords, organic entrances pages, as well as leads from organic visitors. Lead tracking includes form submissions, as well as phone calls from organic visitors. With this approach, we can see all the elements which lead to the clients end goal: more roads and driveways paved as well as more trucks full of premium hot mix. Who knew blacktop could be so hot and exciting?
This marketing strategy includes Directory Listing optimization and high quality content syndication with link building to Tumblr, WordPress, Weebly, and Blogger.
WSI’s Global Resources Benefit Local Businesses
WSI is the world’s largest network of Digital Marketing Consultants, 80 countries and all US states. WSI has helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Strategy tailored to their individual needs and budget to elevate their digital presence and business growth. In 2017, WSI consultants received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.
This post originally appeared: https://www.wsiworld.com/nicholasgantenberg/2017/09/19/mt-pleasant-blacktopping-chooses-wsi-new-digital-presence-website-seo-paid-search/
worldwide access to economical bulk material handling engineering services for many years. Despite the firm’s ability to design and construct some pretty amazing equipment, however, maintaining its online presence remained a struggle. Knowing expert help leads to successful results, they turned to the digital marketing professionals at WSI to give their online presence a push.
Since 1996, Richmond Engineering has been providing its clients powerful, innovative, and easy-to-use solutions for their control system needs, helping them operate more effectively and efficiently with customized bulk material handling engineering solutions designed to meet industry and site-specific challenges that can pull-down productivity. Integrating industrial control and factory automation, the exceptional practical and scientific knowledge of their engineering staff has produced winning efficiency improvements, from barge unloader processes to coal ship inspection and maintenance services.
Richmond Engineering offers experience in an array of arenas, providing quick turnaround and high-quality results designing customized, competitively priced, efficiency-boosting solutions for:
To give Richmond Engineering the boost it needed to makes its online marketing presence match its high-tech design offerings, the digital marketing experts at WSI engaged the firm in a custom-designed, SEO campaign built to boost rankings and visibility via essential keywords. To enhance success, the Richmond Engineering website was also given a mobile-device friendly facelift, making it user-friendly and accessible to a wider variety of clientele.
With the help of WSI, Richmond Engineering is also further engaging its customer base with regular, informative blog posts through their website as well as offsite accounts through WordPress, Tumblr, Blogger, and Weebly, allowing for syndication and sharing among industry professionals.
About WSI – We Simplify the Internet:
WSI is the world’s largest network of Digital Marketing Consultants. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels. In 2017, WSI received 7 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to 75.
Sarni Cleaners of Greater Boston is a third generation family-owned and family-operated laundry and dry cleaning service with a commitment to quality and customer service. James Sarni, Sr., grandfather of current CEO, Ken Sarni, pioneered laundry pickup and delivery service to Boston’s affluent society with his horse and buggy in 1929.
Today, Sarni Cleaners operates four stores in Downtown Boston, North End, South End and Lynnfield. Services include laundry (wash, dry and fold), dry cleaning, shirt laundry, alterations, wedding gown preservation as well as home/office cleaning, clothing restoration, home and office cleaning and janitorial services. The company has a fleet of five pickup and delivery trucks servicing Boston and Cambridge.
In 2010, Sarni Cleaners engaged WSI for website development, local SEO and email marketing services to compete with a local venture-backed startup in laundry pickup and delivery services as well as other established dry cleaners moving from the suburbs into the city. The SEO program focuses on the following keywords
Throughout the years, despite the disruption and competition from various app-based laundry pickup services including ventured-backed Washio, WSI’s local SEO program has enabled Sarni Cleaners to consistently rank on the first page of Google search results and in map results, resulting in thousands of new customers online and in store for the company. The online pickup and delivery order form has automated the company’s workflow for laundry and dry cleaning pickup service since 2010.
As business grows, Sarni Cleaners has also started new services in home/office cleaning and clothing restoration. WSI has helped the company build their web presence in these services as well.
WSI’s digital marketing solution also includes email marketing to the company’s customer list. Monthly promotions has helped to retain customers over the years.
In 2014, WSI built a new responsive website for Sarni Cleaners to ensure an excellent user experience. We anticipate continued success in helping Sarni Cleaners grow their business using our digital marketing solution.
About The WSI Touch
WSI is a global digital marketing company with over 1000 consultants in over 80 countries, offering a full range of digital marketing services including website design, search engine optimization, pay-per-click advertising, email marketing, social media marketing, e-commerce and much more. The WSI Touch is the local WSI office in Natick, Massachusetts.
WSI Digital Marketing has recently launched new SEO efforts for OEM Air Compressor located in Chicago, IL. OEM Air Compressor supplies Industrial Air Compressors, Parts, Filters, Pumps, Lubricants, Air Dryers, and everything else related to Air Compressor Equipment to the entire continental United States. The company offers hard to find replacement parts for all makes of compressors and offers the lowest prices and the best guarantee in the business. They also offer industrial air-end rebuilding services.
WSI, a global leader in digital marketing services, was engaged to assist OEM Air Compressor to improve the online visibility of their air-end rebuilding services, which allow companies to save thousands of dollars by repairing their compressors instead of replacing them. Companies can ship their out of life air-ends to OEM, who rebuilds them to original specifications.
WSI uses advanced digital marketing strategies to assist clients to achieve their organizational goals online. As a global company assisting companies engaged in different industries, WSI brings experience and a knowledge base to more effectively serve clients in local markets.
OEM Air Compressor and WSI will start the process by updating the air-end rebuilding pages on their website, which will be optimized for their market with the WSI’s on-page optimization process which includes copy writing, SEO page level strategy and implementation, as well as new page and content creation. The on-page efforts alone should generate more organic searches to the site than ever before.
Some of the specific pages that will be optimized are:
The next step in the local search optimization will be the off-page optimization. WSI will be expanding OEM Air Compressor’s online presence online through an ongoing blogging effort. These high quality blog posts will be syndicated to Google+, Tumblr, WordPress, Weebly, and Blogger and together these efforts are expected to drive them up in the search rankings.
