Crystal Findings Inc. is a beading supplies and findings store based in the Philadelphia area since 1996. Their customers are hobbyists who make custom jewelry for themselves, or for selling, as well as retail stores. They have a showroom in Philadelphia but historically most of their business has been mail and phone order. The company was flourishing until a few years ago and a big chuck of their business came from retail stores. But in recent years, failure to adapt to the changing e-commerce retail landscape sent a number of these retail stores out of business. This in turn has affected their business as well and they are looking to bring their sales up, back to the levels of a few years ago.
When the company came to WSI, we saw that they were using a Shopify store for ecommerce. But they knew that they had to move away from Shopify in order to have a more robust and SEO friendly web presence. They had already been working with a developer to build the new website, but that project had stalled due to the un-availability and the non-communication on part of the development team.
WSI was hired to help move the web development project along and then launch SEO to help bring in more sales from the ecommerce store. Since the owners do not want to waste any time in waiting for the website to be redesigned before starting SEO, the project is being completed in three phases.
Phase 1 – Import and organization of products into the newly setup Woocommerce platform, followed by launching the new website.
Phase 2 – Implementing the on-page SEO work
Phase 3 – Moving on to off-page SEO work along with doing a website redesign, incorporating the principles of CRO .
Currently, the Phase 1 has been complete. As part of Phase 2, we are optimizing the site for the following main keywords, among others –
Castlebrook Media, a leading Columbus Ohio advertising agency, has partnered with WSI to deliver world-class SEO services to Infinite Smiles. Infinite Smiles is a dentist office, founded by Dr. Neal Patel, servicing Powell OH and Columbus OH.
Infinite Smiles utilizes the latest in dental technology to take dentistry to the next level. Each staff member’s education and experience are well beyond the norm for your typical dental practice. Additionally, Infinite Smiles offers a full spectrum of dental services from routine cleanings and examinations to smile makeovers and teeth restoration. Dr. Patel and his highly trained staff are renowned for making patients comfort a priority and for consistently raising the level of dental care available to the people of Ohio.
Dr. Patel holds a bachelor’s degree in molecular genetics, as well as his DDS. Additionally, he has trained under some of the most world-renowned authorities in restorative, aesthetic, and neuromuscular dentistry. He travels extensively around the US, Canada and overseas, training other doctors in the use of modern dental technology.
On page SEO for Infinite Smiles is complete and you can see examples of their optimized pages here:
The off-page optimization is ongoing for Infinite Smiles. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted on Blogger, WordPress, Weebly, Medium, and Wix. These blog posts will have topics ranging from orthodontics, cosmetic dentistry, oral surgery, to the new advances in dentistry.
These combined on-page and off-page optimization efforts should start to move Infinite Smiles up in the rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.
Artisan Capital Partners, an industrial baking equipment supplier, has partnered with WSI to implement an SEO program to deliver their message to a greater audience. Artisan Capital Partner aims to create liquidity events for companies from industrial bakery assets. Industrial baking equipment is capital intensive to install and requires specific skills to resell. Artisan Capital Partners help companies identify the value of their equipment, assist in dismantling, then refurbish and resell the equipment. Their experience and strategic partnerships help to maximize value, simplify the process, and reduce the risk to bakeries. As a buyer and seller of industrial baking equipment, Artisan Capital Partners also provides a quality secondary market, allowing other companies to access baking production line equipment at a high value.
WSI’s custom SEO program aims to improve website performance and long-term search engine rankings. This started with on-page optimization, including an audit of the website’s SEO optimization, keyword research and selection, and developing SEO optimized pages. This work is followed by an ongoing link building program including off-site blog and social media creation and syndication. After discussing business goals with Artisan Capital Partners and completing the website audit and extensive keyword research, the following 3 SEO page themes were developed:
WSI will continue SEO efforts to elevate Artisan Capital Partners search engine page ranks and lead captures onsite. This work will include keyword optimized blogs and social media content development that highlight Artisan Capital Partners benefits. This content will assist to create direct and indirect traffic to the site to boost the page rank. These blogs will be posted on Weebly, WordPress and Blogger.
This work has already begun to be tracked and website performance benchmarks well-characterized. WSI is encouraged by initial results and excited to be part of the growth of Artisan Capital Partners.
Mares & Dow Construction Inc. is a longstanding partnership of 34 years between Archie Mares, Dennis Dow and hundreds of great customers throughout the San Francisco Bay Area. They offer a range of construction and home improvement services such as general contracting, building custom homes, home remodeling, skylight installation, foundation repair, retaining wall construction and commercial remodeling. At Mares & Dow Construction they ensure customer satisfaction by providing quality service and great products in both new construction and remodeling projects, with a staff of hard working employees. With half of new clients coming from referrals, it’s no secret customers truly appreciate their work.
Mares & Dow Construction is partnering with WSI, one of the nation’s largest digital marketing network to expand their visibility online. WSI began with learning about Mares & Dow’s business and the audience they seek to attract to understand what digital marketing strategies would best fit their needs.
WSI will develop an advanced SEO program beginning with a technical website audit to prepare for SEO optimization. This SEO optimization process includes developing a SEO page level strategy and page development, as well as link building through on and off-site content creation. After an extensive keyword analysis and site structure review, WSI has identified two pages to start SEO efforts:
Moving forward, the SEO program will focus on the development and syndication of content relevant to their audience. This will include SEO optimized blog posts both on and off site, social media posting as well as monthly reporting. Offsite content will be published on WordPress, Weebly, and Blogspot. With an SEO optimized website and long-term link building, WSI expects to increase both their visibility in SERPs as well as driving more traffic to their site.
A lawyer based in Lowell, Massachusetts has retained WSI for a local SEO program to generate leads online for legal services in bankruptcy, real estate and business formation.
Attorney Stephen Holmes has been a lawyer in Massachusetts for over twenty-six years. He is a graduate of Suffolk University Law School and the Massachusetts Institute of Technology (MIT). He has an extensive background in business, management, and technology. He served as a VP of Engineering at two high tech companies developing world class computer systems. He has since returned to law and formed the Holmes Law Offices in Lowell, Massachusetts.
His practice includes filing Chapter 7 and Chapter 13 bankruptcies, representations for real estate buyers, sellers and lenders, residential conveyancing, real estate purchase & sale agreements, title examinations, closings, as well as forming business entities such as corporations, PCs, LLCs, non-profits and partnerships. At Holmes Law Offices, everyday hardworking people receive personal, direct service from Attorney Holmes at affordable fees. They are not handed off to junior staff under the supervision of an attorney like in large firms.
Having purchased leads from a number of lead generation services, Attorney Stephen Holmes decided to invest in search engine optimization, a strategy that enhances the long term lead generation capability of his website holmeslaw.com. WSI is honored to be selected as the digital marketing agency for this purpose.
WSI designed a customized digital marketing plan for Holmes Law Offices as follows. First, we performed comprehensive keyword research on each of his law practices and selected keywords that were then mapped to the pages of the Holmes Law Offices website. Then, employing advanced on-page optimization techniques, new web copies were written for those pages which were optimized for the selected keywords. We also improved the conversion architecture of the website by adding a contact form on every page.
With the on-page optimization complete, the local SEO program will now focus on improving the popularity of the new optimized pages. It will include registering the website in local business directories and legal services directories, posting on its Google My Business listing, Google+, Facebook and Linkedin pages, and increasing positive customer reviews on Google and Facebook as well as adding those reviews to the website. In addition, monthly blog posts will be written and syndicated to blogs established on the popular blogging platforms WordPress, Blogger, Medium and Weebly.
WSI will monitor the local SEO campaign results using Google Analytics and the Search Console. Each month WSI will produce a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from this local SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
The WSI Touch belongs to the global franchise, WSI. With 1000+ consultants based in offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to succeed.