The Brooks Group is a leading health care consulting firm specializing in biotech and pharmaceutical industry. In addition to providing market research and consulting services, The Brooks Group also specializes in training for health care executives including sales and account managers and field sales representatives.
A unique offering by The Brooks Group is Instructional Design. Led by experienced instructional systems designers along with professional 3D animators from the gaming industry, the Learning eXperience team creates custom learning solutions for organizations looking to create immersive, interactive training experiences for their teams.
The consulting services are backed by proprietary market research based on a robust database of key contacts at the leading healthcare organizations. One major market research offering is the “Advocate”, which provides the pharmaceutical industry with the benchmarking data based on patient needs.
The Brooks Group was founded 25 years ago, and while it has been tremendously successful in helping some of the biggest names in the Pharma and Biotech space, they realize that they were leaving a lot of untapped sales potential by not fully taking advantage of Digital Marketing. They were looking for a partner to help them generate leads online and joined hands with WSI.
Our marketing plan for The Brooks Group consists of SEO. We started with understanding the company, their services, their customers, and most importantly, what the customers are looking for. Based on this understanding, keyword research was conducted that helped us discover the most valuable keywords that would bring qualified traffic to the company website and generate leads. A thorough technical and conversion audit of the website was done to ensure that the website is technically sound to be prioritized by Google, and conversion-friendly, to result in traffic to lead conversions. The chosen keywords were mapped to relevant pages and optimized.
Some of the pages we are utilizing for the SEO campaign are –
The on-page optimization of the website has been completed and we are moving on to the offsite link building activities. Our SEO strategy is heavily reliant on a variety of high-quality content that is created by the WSI team, added to the website, and shared on social media. We have also created content sharing profiles for the company on platforms like WordPress, Blogspot, and Weebly.
The focus is on building quality links from a variety of high DA websites. The early results of the campaign look promising with the keyword rankings picking up. A couple of keywords are already on the first page and we are confident that more will follow soon, leading to increased traffic and leads coming from the website.
This blog was originally published at https://wsipromarketers.com/blog/leading-healthcare-consulting-firm-partners-with-wsi/
Laundry Care Express (LCE) is a full service laundry service with locations in Santa Cruz, CA and San Jose, CA. Founded in 2003, LCE began as a residential laundry service and has since expanded its services to commercial clients. They offer free same-day pickup, next-day delivery for residential clients, and can treat a variety of items including clothing of all fabrics, comforters and pillows, and curtains. Their goal is to free people of laundry while making their washables look fresher and last longer.
To help LCE improve their online presence and rank higher on relevant web searches, WSI began with a digital marketing audit covering their website, top competitors, Google rankings, Google Ad performance and online reputation. Next, WSI designed a comprehensive digital marketing strategy to boost LCE’s online lead generation performance.
This campaign included keyword research to understand how prospective clients use search engines to find residential laundry services. After determining the best keywords, WSI created a long-term content strategy that built LCE’s authority for those keywords by incorporating link building into offsite content posted to a wellness blog, lifestyle blog, and a life hacks blog. This led to LCE listing higher on search results.
WSI’s ongoing SEO, PPC, and reputation building campaign will continue to drive consistent new customer growth. At the same time, WSI will track LCE’s review performance through Google My Business and Yelp, and help LCE continue to excel. WSI looks forward to helping LCE continuously improve their SEO and reputation management.
Best Financial Life (BFL) is a fee-only financial planning firm that serves families in the Bay Area. BFL is founded and run by Joe Morgan, a former Chief Investment Officer of Silicon Valley Bank, who has 25 years of experience managing money for some of America’s largest foundations, endowments, and corporations. BFL’s unique pricing model offers clients unlimited meetings and access for a single flat fee, which saves clients from the escalating fees of most financial advisors.
BFL partnered with WSI Connect to optimize its website by adjusting menu options, adding trust factors, targeting the appropriate buyer personas, and improving its content structure. Also added was a landing page for an ebook about the different types of tech company stock. By improving the website structure and refining its focus on prospects, WSI helped BFL better reflect the high quality and trustability of its financial services.
WSI also helped BFL implement and configure SharpSpring Services, a lead nurturing system, which provides valuable content to prospective clients in the Informational and Consideration buyer stages. SharpSpring also allows BFL to track the timeline of leads, such as when emails were sent, opened, and which links were clicked.
Moving forward, WSI will monitor BFL’s progress through measurement tools including Google Analytics and Google My Business. Specifically, WSI will review data regarding traffic sources, which are the paths through which prospects find BFL (email campaigns, Google search, Facebook, Yelp, etc.). WSI will summarize progress in monthly reports about visitor data, page traffic, and conversions. Additionally, WSI will help BFL edit/revise its blog posts to deliver concise and relevant financial content.
WSI Connect expects to increase BFL’s conversion rate, and further its mission to provide families the knowledge, insight, and inspiration to address the unique pain points of their personal finances.
A leading national Helium gas supplier and local Propane supplier, American Gas Products, also provides industrial and medical gases such as Oxygen, Carbon Dioxide, Hydrogen and Nitrogen for medical uses, welding and food/beverages, as well as Argon and other gases mainly to the New England region. Its Helium refill for balloons service has expanded over the years to cover all the states in the continental U.S. Its Propane refill and delivery service satisfies local needs such as forklift propane, propane for cooking, heating and as refrigerants in homes and RVs, as well as temporary propane supply for builders in construction sites.
As a wholesale Helium supplier, AGP provides Helium cylinders and bulk helium to customers nationwide. Their customers do not need to have any ground storage, pumping systems or tube trailers because American Gas Products can fill directly into cylinders at customer sites. With this capability, customers save on capital costs and AGP can also provide the lowest overall priced bulk helium supply. The company also enjoys the advantage of owning Helium wells and fill plants at various locations in the United States.
WSI has been the provider of digital marketing services for American Gas Products since 2011. Over the years, WSI has generated thousands of leads for Helium gas for the company in various cities and states in the United States using pay per click Google advertising and search engine optimization methods, for keywords such as Helium tanks, Helium supplier, Helium refill, Helium for balloons, Helium cylinders, etc. Recently, AGP has started a new advertising and SEO program for Propane gas with the goal of generating leads in the local market. In addition, WSI will redesign the company’s website for a modern corporate look that will present its products and services with more clarity and improved user experience. The new mobile-friendly website will be developed on WordPress with the latest technology and key pages will be optimized for search engines.
To improve the organic search results ranking of the Propane gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, WSI produced new keyword-optimized web copy for those pages. After finishing the on-page optimization work, we will now focus on improving the popularity of the new optimized pages. It will include making relevant posts on its Google My Business listing, as well as publishing relevant blog posts on the popular blogging platforms WordPress, Blogger, Medium, Weebly and Wix.
The SEO campaign results are monitored using Google Analytics and the Search Console. Each month WSI produces a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from the Google Ads and the SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing, marketing automation and more.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the advanced expertise, insight and power to help their customers succeed.
Harlan Quality Roofing has joined forces with WSI to improve its online visibility. The project began with the new website, launched in July, which showcases the company’s services. This month we begin the process of optimizing the site for search, link building, and content creation.
Harlan Quality Roofing is a family owned and operated business serving the greater Sacramento area. Harlan Roofing has been proudly selling, installing, and maintaining roofs in Sacramento, Placer, and El Dorado county for over 15 years.
Harlan Roofing stands apart from the competition in its consultative approach to working with clients. Careful roof assessment and detailed project proposals with presentations that help clients understand their roofing choices and the process involved.
Harlan Roofing is synonymous with quality and the team stands behind every roof installed. A quality roof begins with quality products, professionally installed with quality workmanship. We are highlighting this value proposition on the site as well as the roofing services they offer. You can visit their growing gallery of roofing projects and see testimonials of their happy homeowners.
Our Search Engine Optimization Project is underway beginning with:
The off-page optimization will continue with content development, blogging, and social. We will be registering the website with various online business directories, as well as expanding their online presence through customer testimonials.
We look forward to moving Harlan Roofing up in search rankings and generating leads for the company to expand and grow.