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The OKC Pool Company teams up with WSI for Digital Marketing

Serving the Oklahoma City Metro, The OKC Pool Company has teamed up with WSI to initiate WSI’s tested and proven digital marketing strategies for their website:

The OKC Pool Company is a premier pool designer and pool constriction company.  OKC Pools has a production system that takes the stress out of pool construction.  They begin by providing a 3D Digital Model that shows what the finished pool will look like in the backyard.   Then, they assign a Personal Project Consultant that will work with the property owner throughout the construction process.  The Project Consultant is always available to answer any questions and address any concerns.  Then once the pool is completed, the consultant does a final walk-through to make sure that the pool is completed to satisfaction.   Then OKC Pools provides a Pool School to familiarize the property owners with all of the pool’s features.

OKC Pool Company, with WSI, has initiated a Digital Marketing strategy that includes Pay-per-Click ads, Search Engine Optimization, and Social Media Marketing.

The initial SEO strategy includes on-page optimization which includes extensive keyword research, website content creation, image optimization, and meta-data optimization.  WSI also created new webpages that better describe OKC Pools services.  You can view the optimized pages here:

OKC Pools Home Page:

OKC Pools Design Page:

OKC Pool Construction Page:

OKC Pools Vinyl Liners Page:

The off-page optimization for The OKC Pool Company is an ongoing effort.  As part of the off-page SEO strategy, we have registered OKC Pools with numerous on-line directories.  We also create monthly blog articles and syndicate these articles to blog sites including: posted Blogger, WordPress, Weebly, Wix, and Medium

The combined on-page and off-page optimization efforts help to provide OKC Pools relevancy with the search engines and their ranking.  Monthly reporting will be provided keep OKC Pools informed of the progress we are making.

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Appeals Attorney Partners with WSI for SEO Services and Website Optimization

Alves Radcliffe, LLP is a team of lawyers with a combined 25 years of legal experience. They’re based in Gold River, near Sacramento, and represent clients from Northern California to the Greater Sacramento and Bay Area. Their areas of representation range from general counseling to the specifics of cannabis appeals for homeowners. Alves Radcliffe is recognized for their legal authority in media including the Sacramento Business Journal and Capital Public Radio.

Alves has partnered with WSI Connect to optimize its website to make a lasting first impression on visitors. To do so, WSI audited the website design to determine how to improve appearance and functionality. After implementing a new design, WSI turned to Alves’ SEO campaign to improve its search ranking for cannabis appeals for homeowners. Part of this campaign includes publishing monthly SEO-optimized posts about cannabis appeals to Alves Radcliffe’s blog, and the offsite blogs Pro Business Information and Business Advice Now.

By optimizing onsite and offsite content, WSI is boosting Alves Radcliffe’s relevance for their services. The offsite content has an additional job of increasing the quality and quantity of Alves’ links. When its service pages are linked to other websites or blogs with high authority, its pages become more attractive to search engines. Also helpful to building authority is sharing the links to social media sites, such as Facebook

Going onward, WSI Connect will monitor Alves Radcliffe’s progress through Google Analytics and Google My Business. WSI will review how prospects find Alves, whether through Google search, Yelp, or other sources. Progress will be summarized in monthly reports containing data about visitors, web traffic, and conversions.

WSI plans to help Alves increase their client base, providing clients with quality representation that lets them live worry free.

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WSI Renews Digital Marketing Program With Employment Lawyer

WSI’s Natick office provides digital marketing services to local businesses in healthcare, software, retail as well as industrial and legal services in the Greater Boston area. Since December 2016, we have been providing digital marketing services to executive employment agreement lawyer, Rob Adelson Esq., with outstanding results. We are pleased that he has renewed our services again. 

As a corporate, tax and employment lawyer with over 30 years of experience, Attorney Adelson has found a niche in representing senior executives in

52328902 – handshake of businessmen. the concept of successful negotiations.
  1. executive employment contract terms, including duties, responsibilities & authority, compensation and benefits, executive equity compensation, severance and termination, and restrictive covenants,
  2. executive compensation package negotiations, including salary, bonuses, benefits and  most important of all structuring equity compensation such as stock options, restricted stock and restricted stock units,
  3. executive separation agreements, including separation terms and executive severance compensation package,
  4. executive wrongful termination issues, 
  5. executive retention agreements and change of control agreements,
  6. non-disclosure agreements, non-compete agreements and non-solicitation agreements.

He has successfully negotiated CEO job offers, CFO employment contracts, COO compensation packages, CTO contracts in the hi tech industry, CSO contracts in the biotechnology industry, as well as executive severance agreements for senior executives in Massachusetts, New York, California, North Carolina, Texas and all over the country. His clients work in biotechnology, medical device, pharmaceuticals, software, telecommunications, e-commerce, financial services, food, retail and other industries. His work as an executive employment lawyer has been recognized in the Boston Globe, the Boston Herald and most recently in the Las Vegas Review Journal.

A frequent speaker and writer, Attorney Adelson publishes articles on CEO World magazine, The Refresher, IEEE Reflector and other publications. During COVID-19, he has written articles that address issues such as employers withdrawing your executive job offer, remote work and job opportunities, as well as triggering severance due to the pandemic. His website now hosts over 50 articles on the subject of executive employment. Recognized by as one of the “Top 20 Boston Startup Lawyers,” he also provides counsel for startups, and has written on subjects such as being as startup CEO, and compensation for pre-IPO company executives.

WSI’s digital marketing program for Attorney Adelson currently includes national SEO and email marketing. Back in December 2016, Attorney Robert Adelson engaged WSI to generate leads using his website. Previously, he had engaged another digital marketing agency for SEO with scant results. His experience with a well-known legal directory’s advertising services was similar. Nonetheless, he still believed in digital marketing and had put his faith in WSI. He had hoped that WSI will deliver for him and we did not disappoint.

WSI started the digital marketing program by performing keyword research and on site SEO. We leveraged Attorney Adelson’s writing and assisted him in publishing articles both on his own website and on other authoritative websites. We performed SEO on those articles on his website.  In addition, monthly blog posts are written and syndicated to several offsite blogs including Attorney Robert Adelson on Medium, Attorney Adelson’s WordPress Blog, Executive Employment Attorney on BloggerRobert Adelson on Wix and Executive Employment Attorney on Weebly, thereby building links to the website as well as enhancing his online presence.

A monthly newsletter is also sent to his contacts with links to his recent article and older articles to help drive traffic to the website. All those efforts have borne fruit. His website now ranks on the first page for hundreds of keywords. He is also getting many qualified leads each month from his website. In his words, WSI’s digital marketing service has been transformational for his practice.  He is happy to continue his digital marketing program and we are confident that our ongoing work will continue to deliver exceptional results for our client.

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

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WSI Renews Digital Marketing Engagement with Playground Supplier

During the past year, many businesses were seriously impacted by the coronavirus pandemic, most noticeably b-to-c businesses like restaurants and theaters.  Although commercial playground equipment companies sell products to schools, parks and communities, they are impacted as well. As prospecting and sales activities move online, the approach of digital marketing becomes all the more relevant. WSI is pleased that we have laid a good digital marketing foundation for Newton-based playground equipment supplier, Premier Park & Play, over the years and the company is committed to continue to take advantage of our services.

As a school playground equipment supplier, the company provides high quality play structures that meet safety standards and develop children’s physical, mental and psychological abilities.  Brands represented include Play Mart, Superior Recreational Products, Jambette, Nature of Early Play,, ImagineThat Play Systems and PlayMounds.

In tune with the trend in inclusive playgrounds, the company offers a broad selection of handicap playground equipment including wheelchair-accessible playsets, swings and merry-go-rounds, and panels.

The company also specializes in preschool playground equipment that serves toddlers such as imaginative play structures, trike path, water trough, sandbox, and play mounds, often in daycare playground settings.

The playground supplier serves not only schools and daycares, but also provides outdoor playground equipment for parks, churches, residential complexes in New England, including Massachusetts, Connecticut, New Hampshire, Rhode Island, Maine and Vermont. Outdoor furnishings such as benches, picnic tables, trash receptacles, dog park equipment, charging stations, bike racks, drinking fountains are also an important part of its business. In addition, outdoor shelters and shades, such as pavilions, gazebos, pergolas, umbrellas, kiosks, bus stops, and dugouts are also offered. Outdoor fitness and sports equipment for kids as well as adults and the elderly are also popular in parks and apartment complexes such as rock climbers, stretch stations, cardio walkers, sit-up benches, strength wheels, bootcamp courses from manufacturers including ActionFit, First Team, Superior Recreational Products, Jambette, and Play Mart. Some parks and campgrounds may install water playground equipment such as water sprayers and splash pads which are great fun for entire families during the warmer months.

Our SEO program for the company includes creating new optimized web pages for trending new products, on site blog posts, as well as posting regularly on social media sites including Instagram, Facebook, Google My Business, Pinterest and Linkedin.  We also create off site blog posts on a playground equipment supplier blog on WordPress, publish playground equipment articles on Medium, distribute play equipment blog posts on Blogger and post on a playground supplier blog on Weebly. We monitor and analyze the company’s monthly Google Search Results Rankings for relevant keywords using tools including Google Analytics, Search Console and Semrush. Our SEO strategy is then adjusted accordingly.

The company also sends monthly newsletters to target markets including campgrounds, apartments, landscape architects, day care centers, colleges and the Parks & Recreation Departments of cities and towns. The newsletter contains informative articles, featured products, playground equipment for sale, as well as catalog downloads. These email campaigns have generated leads for the playground equipment supplier, resulting in more projects. They also help to drive traffic to the website where there is more content and more calls to action to generate leads. The company actively participated in tradeshows organized by various park associations, school educational associations, landscape architectural bodies which help to grow its mailing lists.

WSI is proud to have provided digital marketing services for this playground equipment company over the years and look forward to serving them for years to come!

About The WSI Touch in Greater Boston, Massachusetts

Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to recommend and implement the best digital marketing solution and generate measurable results to justify their investment.

With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help your business succeed.

This post was originally published in

New Senior Living Community Locations Begin Digital Marketing with WSI

MorningStar Senior Living, a successful network of senior living communities has grown by one more community located in Pasadena, CA.  As a result, they have teams with WSI to initiate SEO, SEM, Facebook Retargeting Ads and social media management.

MorningStar Senior Living of Pasadena provides beautiful accommodations and a loving, caring staff.  This loving community and home for seniors has both independent living and assisted living options available.  They have amenities including restaurant-style dining, onsite theatre, billiards room, club rooms, fitness center, community store and much more to ensure residents live an abundant life. With a unique mission “to honor, to serve, to invest,” Morningstar seeks to give seniors a carefree and abundant life.  By following this mission, valuing all seniors, and selecting staff with a calling to serve, they create an environment that is a true home for their residents.

After continued success with MorningStar Senior Living’s growing number of communities, WSI has now provided SEO and other digital marketing services to all twenty-seven communities.

You can see examples of newly optimized pages here:

The off-page optimization is already underway for this community.  In addition to registering the community in various business directories, we also utilize guest blogging, on-site blogging, social sharing and posting as well as a shared blogging accounts on BloggerWordPressWeeblySquarespace, and Constant Contact.  These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.

These combined on-page and off-page optimization efforts should move this community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive directors of the communities as well as the home office to keep them informed of the progress we are making.

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