Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization prides itself on providing friendly and personal services to its customers since its inception. CFSL offers a wide range of deposit accounts and lending products to individuals and businesses in the region.
WSI Goals
Design Citizens Federal Savings & Loan’s social media (Facebook) campaign to maximize benefits keeping in mind factors like risk assessment, policy creation, internal procedures and all other issues that impact the banking and financial services.
Target Audience
Current and potential clients.
Services Provided By WSI
Designed social media strategy for the company with specific focus on building its Facebook page without violating regulation and compliance issues
Tailored the Facebook page to maximize interaction and visibility by including essential social media features like customized cover photo
Incorporated special “tab” on the Facebook page to promote a promotional contest designed especially for the company’s customer appreciation celebration
Provided extensive support during the initial stages of the social media campaign in reviewing results and providing advice on enhancing strategy and posting efforts
The Results
Phenomenal fan growth of the Citizens Federal Savings & Loan Facebook fan page
Enhanced brand visibility due to Facebook posts going viral
Exposure of company’s products and services not restricted to the local population
Mardi Gras Casino is South Florida’s premier casino and gaming destination offering a unique experience with over 70,000 square feet of casino excitement. Located in Hallandale Beach it is a long standing South Florida hotspot, attracting both vacationers and locals for over 70 years.
WSI Goals
Strengthen Mardi Gras’ position in Florida’s competitive gaming and entertainment market by improving company’s ranking on Google and other search engines
Increase site traffic to the company’s West Virginia Casino & Hotel site
Revamp websites of both of company’s properties and incorporate elements like conversion architecture and adequate SEO to maximize ROI
Leverage effective digital marketing tools like PPC campaigns, social media marketing and blogs
Increase visitors to the casino and reservations at the West Virginia Hotel and help grow membership in their Player’s Clubs
Elevate overall awareness of the Mardi Gras brand
Target Audience
Local and visiting casino, racing and entertainment enthusiasts
Services Provided By WSI
Provided an effective SEO program consisting of 100 pages of original keyword rich content
Built an entirely brand new 100 plus page websites for both Mardi Gras Casinos & Racetracks as part of a comprehensive online marketing program
Developed powerful conversion architecture to the company’s site focusing on their key profit centers
Provided the websites a new look and feel that has been integrated into the brand’s overall branding
Provided daily content updates to the websites
Managed the company’s social media marketing campaign; created new Facebook and Twitter pages, posted on them on a daily basis, developed exclusive Facebook and Twitter promotions and run Facebook ads
Management of several ongoing PPC campaigns, developing a link building program as well as writing, optimizing and distributing several weekly blogs
The Results
Over 300% of increased site traffic volume during the initial 6-month period
Dominant position in search pages for over 50 search terms; in several cases they dominated the first page and appeared multiple times with results from the site, blog and video channels
Enormously successful pay per click campaign with an average of 122 calls per week at a cost of $2.38 per call in the initial 4-week stage
