The Woodlands Woodhouse Spa, a high-end spa located in The Woodlands, TX, has teamed up with WSI to initiate a world class digital marketing strategy for their website, https://thewoodlands.woodhousespas.com.
The Woodhouse Day Spa in The Woodlands provides an ultimate, full service, luxury day spa. Offering a long list of services of including over 70 rejuvenating treatments, there is something special for everyone and every occasion. Whether looking for relaxation, advanced skin and body care treatments, nurturing facials, or invigorating body treatments you will enjoy outstanding treatment therapies that have your overall health and wellness in mind.
Teaming with WSI, The Woodhouse Day Spa in The Woodlands has elected to initiate a comprehensive digital marketing strategy including Pay Per Click Ads, Facebook Ads, and SEO.
Initial on page SEO for The Woodlands Woodhouse Spa is complete, and you can see examples of their optimized pages here:
The off-page optimization for The Woodlands Woodhouse Spa is ongoing. In addition to registering the company in various business directories, we also do on page blogging, 3rd Party blogging, as well as blogs posted Blogger, WordPress, Weebly, Squarespace, Constant Contact. These blog posts will have topics ranging from HydraFacial, microdermabrasion, couples massage, lymphatic drainage and more.
These combined on-page and off-page optimization efforts should drive their website up in Google rankings. Monthly reporting will be conducted with key leadership to keep them informed of the progress we are making.
A uniform clothing store in Massachusetts recently engaged WSI for digital marketing services. The store, First Defense Supply, offers uniform and supplies for law enforcement, fire and rescue, and emergency medical services personnel.
The police uniform store provides uniforms from name brands such as Blauer, 5.11 Tactical, Flying Cross and Vertx, badges, IDs and wallets from Blackington and Strong, boots, shoes and socks from 5.11 Tactical, Bates, Corcoran, Matterhorn and Thorlos. It also provides duty gear such as holsters, flashlights, body armor, bags, restraints (handcuffs), batons, tactical gear and riot gear from well-known high quality product manufacturers such as Safariland, Uncle Mikes, Streamlight and Bianchi. The customers in the law enforcement sector includes state police, local police, county sheriff, Federal and correctional officers.
In addition to uniforms for EMS personnel, the store also provides CPR equipment, medical gloves, and medical bags from the popular manufacturer North American Rescue.
Digital Marketing Services Provided by WSI
The store initially engaged WSI to develop a modern mobile-responsive e-commerce website. While it prepares its inventory to go online, the store launched the website with the purpose of promoting discounted police uniform and gear. WSI developed a digital marketing program for the store which includes biweekly email newsletters to its customer list using Constant Contact, as well as frequent social media posts on its Google My Business, Facebook, Instagram and Linkedin pages. WSI performed detailed keyword research and on-page SEO has been done on relevant landing pages as well as the social media profiles. Ad campaigns are also executed on select social media platforms to promote the brand.
The objectives of the program are to increase website traffic, drive more visitors to the store, promote sale items and increase social media visibility and brand name recognition. We will monitor the store’s website traffic and conversions, as well as the followers and engagement on its Facebook, Instagram, Linkedin pages. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results.
With consultant in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.
The Brooks Group is a leading health care consulting firm specializing in biotech and pharmaceutical industry. In addition to providing market research and consulting services, The Brooks Group also specializes in training for health care executives including sales and account managers and field sales representatives.
A unique offering by The Brooks Group is Instructional Design. Led by experienced instructional systems designers along with professional 3D animators from the gaming industry, the Learning eXperience team creates custom learning solutions for organizations looking to create immersive, interactive training experiences for their teams.
The consulting services are backed by proprietary market research based on a robust database of key contacts at the leading healthcare organizations. One major market research offering is the “Advocate”, which provides the pharmaceutical industry with the benchmarking data based on patient needs.
The Brooks Group was founded 25 years ago, and while it has been tremendously successful in helping some of the biggest names in the Pharma and Biotech space, they realize that they were leaving a lot of untapped sales potential by not fully taking advantage of Digital Marketing. They were looking for a partner to help them generate leads online and joined hands with WSI.
Our marketing plan for The Brooks Group consists of SEO. We started with understanding the company, their services, their customers, and most importantly, what the customers are looking for. Based on this understanding, keyword research was conducted that helped us discover the most valuable keywords that would bring qualified traffic to the company website and generate leads. A thorough technical and conversion audit of the website was done to ensure that the website is technically sound to be prioritized by Google, and conversion-friendly, to result in traffic to lead conversions. The chosen keywords were mapped to relevant pages and optimized.
Some of the pages we are utilizing for the SEO campaign are –
The on-page optimization of the website has been completed and we are moving on to the offsite link building activities. Our SEO strategy is heavily reliant on a variety of high-quality content that is created by the WSI team, added to the website, and shared on social media. We have also created content sharing profiles for the company on platforms like WordPress, Blogspot, and Weebly.
The focus is on building quality links from a variety of high DA websites. The early results of the campaign look promising with the keyword rankings picking up. A couple of keywords are already on the first page and we are confident that more will follow soon, leading to increased traffic and leads coming from the website.
This blog was originally published at https://wsipromarketers.com/blog/leading-healthcare-consulting-firm-partners-with-wsi/
Laundry Care Express (LCE) is a full service laundry service with locations in Santa Cruz, CA and San Jose, CA. Founded in 2003, LCE began as a residential laundry service and has since expanded its services to commercial clients. They offer free same-day pickup, next-day delivery for residential clients, and can treat a variety of items including clothing of all fabrics, comforters and pillows, and curtains. Their goal is to free people of laundry while making their washables look fresher and last longer.
To help LCE improve their online presence and rank higher on relevant web searches, WSI began with a digital marketing audit covering their website, top competitors, Google rankings, Google Ad performance and online reputation. Next, WSI designed a comprehensive digital marketing strategy to boost LCE’s online lead generation performance.
This campaign included keyword research to understand how prospective clients use search engines to find residential laundry services. After determining the best keywords, WSI created a long-term content strategy that built LCE’s authority for those keywords by incorporating link building into offsite content posted to a wellness blog, lifestyle blog, and a life hacks blog. This led to LCE listing higher on search results.
WSI’s ongoing SEO, PPC, and reputation building campaign will continue to drive consistent new customer growth. At the same time, WSI will track LCE’s review performance through Google My Business and Yelp, and help LCE continue to excel. WSI looks forward to helping LCE continuously improve their SEO and reputation management.
Best Financial Life (BFL) is a fee-only financial planning firm that serves families in the Bay Area. BFL is founded and run by Joe Morgan, a former Chief Investment Officer of Silicon Valley Bank, who has 25 years of experience managing money for some of America’s largest foundations, endowments, and corporations. BFL’s unique pricing model offers clients unlimited meetings and access for a single flat fee, which saves clients from the escalating fees of most financial advisors.
BFL partnered with WSI Connect to optimize its website by adjusting menu options, adding trust factors, targeting the appropriate buyer personas, and improving its content structure. Also added was a landing page for an ebook about the different types of tech company stock. By improving the website structure and refining its focus on prospects, WSI helped BFL better reflect the high quality and trustability of its financial services.
WSI also helped BFL implement and configure SharpSpring Services, a lead nurturing system, which provides valuable content to prospective clients in the Informational and Consideration buyer stages. SharpSpring also allows BFL to track the timeline of leads, such as when emails were sent, opened, and which links were clicked.
Moving forward, WSI will monitor BFL’s progress through measurement tools including Google Analytics and Google My Business. Specifically, WSI will review data regarding traffic sources, which are the paths through which prospects find BFL (email campaigns, Google search, Facebook, Yelp, etc.). WSI will summarize progress in monthly reports about visitor data, page traffic, and conversions. Additionally, WSI will help BFL edit/revise its blog posts to deliver concise and relevant financial content.
WSI Connect expects to increase BFL’s conversion rate, and further its mission to provide families the knowledge, insight, and inspiration to address the unique pain points of their personal finances.