A leading national Helium gas supplier and local Propane supplier, American Gas Products, also provides industrial and medical gases such as Oxygen, Carbon Dioxide, Hydrogen and Nitrogen for medical uses, welding and food/beverages, as well as Argon and other gases mainly to the New England region. Its Helium refill for balloons service has expanded over the years to cover all the states in the continental U.S. Its Propane refill and delivery service satisfies local needs such as forklift propane, propane for cooking, heating and as refrigerants in homes and RVs, as well as temporary propane supply for builders in construction sites.
As a wholesale Helium supplier, AGP provides Helium cylinders and bulk helium to customers nationwide. Their customers do not need to have any ground storage, pumping systems or tube trailers because American Gas Products can fill directly into cylinders at customer sites. With this capability, customers save on capital costs and AGP can also provide the lowest overall priced bulk helium supply. The company also enjoys the advantage of owning Helium wells and fill plants at various locations in the United States.
WSI has been the provider of digital marketing services for American Gas Products since 2011. Over the years, WSI has generated thousands of leads for Helium gas for the company in various cities and states in the United States using pay per click Google advertising and search engine optimization methods, for keywords such as Helium tanks, Helium supplier, Helium refill, Helium for balloons, Helium cylinders, etc. Recently, AGP has started a new advertising and SEO program for Propane gas with the goal of generating leads in the local market. In addition, WSI will redesign the company’s website for a modern corporate look that will present its products and services with more clarity and improved user experience. The new mobile-friendly website will be developed on WordPress with the latest technology and key pages will be optimized for search engines.
To improve the organic search results ranking of the Propane gas pages, we performed comprehensive keyword research and selected specific keywords that were then mapped to the relevant pages of the website. Then, employing advanced on-page optimization techniques, WSI produced new keyword-optimized web copy for those pages. After finishing the on-page optimization work, we will now focus on improving the popularity of the new optimized pages. It will include making relevant posts on its Google My Business listing, as well as publishing relevant blog posts on the popular blogging platforms WordPress, Blogger, Medium, Weebly and Wix.
The SEO campaign results are monitored using Google Analytics and the Search Console. Each month WSI produces a report that includes key metrics such as organic traffic, organic rankings, organic links, conversion and conversion rates. We expect to achieve significantly increased lead generation rates from the Google Ads and the SEO program.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing, marketing automation and more.
With offices in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the advanced expertise, insight and power to help their customers succeed.
Harlan Quality Roofing has joined forces with WSI to improve its online visibility. The project began with the new website, launched in July, which showcases the company’s services. This month we begin the process of optimizing the site for search, link building, and content creation.
Harlan Quality Roofing is a family owned and operated business serving the greater Sacramento area. Harlan Roofing has been proudly selling, installing, and maintaining roofs in Sacramento, Placer, and El Dorado county for over 15 years.
Harlan Roofing stands apart from the competition in its consultative approach to working with clients. Careful roof assessment and detailed project proposals with presentations that help clients understand their roofing choices and the process involved.
Harlan Roofing is synonymous with quality and the team stands behind every roof installed. A quality roof begins with quality products, professionally installed with quality workmanship. We are highlighting this value proposition on the site as well as the roofing services they offer. You can visit their growing gallery of roofing projects and see testimonials of their happy homeowners.
Our Search Engine Optimization Project is underway beginning with:
The off-page optimization will continue with content development, blogging, and social. We will be registering the website with various online business directories, as well as expanding their online presence through customer testimonials.
We look forward to moving Harlan Roofing up in search rankings and generating leads for the company to expand and grow.
MorningStar Senior Living, recently requested that WSI initiate SEO and SEM campaigns for another new California based community in order to expand the success of ongoing digital marketing efforts.
Even through the ongoing pandemic, MorningStar Senior Living continues to provide safe and loving communities and homes for seniors across the country. They offer a variety of living options including independent living, assisted living,memory care and respite care in now 32 communities across ten states. MorningStar exemplifies the very best in senior living with a unique mission statement “to honor, to serve, to invest.” Their foundation is built on honoring God, valuing all seniors and investing in staff with a felt calling to offer seniors lives of comfort, joy and wellness.
After continued success with MorningStar Senior Living’s growing number of communities, the most recent new location is Casa Sandoval.
You can see examples of newly optimized pages here:
The off-page optimization continues for all these communities. In addition to registering the communities in various business directories, we will be expanding their online presence through customer reviews, as well as a shared blogging accounts on Blogger, WordPress, Weebly, SquareSpace and Tumblr. These blog posts will have topics ranging from the features and amenities of the individual MorningStar communities, to those of interest to seniors such as keeping healthy.
These combined on-page and off-page optimization efforts should move this new community up in the rankings, just as it has for the other MorningStar communities. Monthly reporting will be conducted with the executive director of the community as well as the home office to keep them informed of the progress we are making.
Group 1 Cars is the used vehicle division that forms part of Group 1 Motors – a well-respected umbrella enterprise that establishes, manages and grows new car dealerships for Nissan, Hyundai, Mahindra, Datsun, Mitsubishi, and Renault throughout the Gauteng, Western Cape and Eastern Cape provinces of South Africa. WSI Marketing is proud to have been the online marketing provider of choice for this burgeoning business since 2008.
Over the course of the last 12 years, Group 1’s reach has grown exponentially. As it did so, our team took care to adjust our campaigns and tactics to ensure that the services we rendered to the company on an ongoing basis kept up with their developing business needs, as well as emerging SEO trends and best practices.
Group 1 Automotive had found that the pre-owned divisions of the different brand dealerships enjoyed exceptional exposure on the respective brand websites, but that their pre-owned divisions could do with more time in the limelight. As such, the WSI team was challenged to create a dedicated website for all pre-owned divisions under one banner, namely Group 1 Cars, towards the end of 2017.
Tailored Tactics for Group 1 Cars
After extensive market research, WSI decided the best course of action would be to build a brand-new, SEO-optimised website that would focus on search phrases that honed in geo-locations in particular. Our research had shown that South African motorists are searching for car sales locations near their home base, and it was decided that we would give them exactly what they were looking for. As such, the SEO phrases for the initial rollout of the website included:
Additional phrases that were incorporated in subsequent phases of the ongoing Group 1 Cars campaign zoned in on particular areas within the main geographical categories. These included:
Additionally, model-specific phrases that were considered to be high-value search terms were also targeted. These terms are continually nurtured by means of ongoing search engine optimisation services that are rolled out on a monthly basis. This includes content marketing, as well as remarketing and dynamic campaigns on social media platforms like Facebook, as well as a variety of high-traffic off-site platforms such as WordPress, Blogspot, Tumblr, Weebly and Postach.io.
Consistent Effort = Exceptional Results
The WSI Marketing team is proud to report that our sustained efforts on behalf of Group 1 Cars have yielded solid results in an exceptionally competitive environment. The used car sales market is notoriously saturated and highly competitive, particularly in economies that thrive on resales, as is the case in South Africa.
What’s Next?
As we make our way into the brand-new decade, the WSI Marketing team looks forward to continuing our assistance of Group 1 Cars as they focus on brand recognition and establish themselves as a trusted provider of used vehicles in the South African market. The ultimate goal is to be instrumental in their team’s efforts to gain market share and improve both sales and vehicle buying opportunities by utilising an effective mix of marketing channels.
Search engine optimization remains one of the best ways to promote traffic to a website. WSI has been providing SEO services to small and medium businesses for over 10 years with many successful outcomes. Our clients stay on our SEO programs for years. We are pleased that Dinno Health, a company that operates three pharmacies in the Greater Boston area, continues their local SEO program with WSI for the second year. In addition, WSI supports the social media marketing efforts of their own staff.
The SEO program focuses on several areas of the business, including
Family-owned and family-operated, Dinno Health comprises a prescription pharmacy in Newton called Keyes Drug, a compounding pharmacy in Acton called Acton Pharmacy and a local pharmacy in Concord called West Concord Pharmacy. Like most independent pharmacies, they pride themselves on developing personal relationships with their patients and being involved in their own communities. During the COVID-19 pandemic, they worked hard and were able to procure PPE for their communities, and donated some PPE to local essential personnel, including the police and fire departments.
The pharmacy group holds health and wellness events every month in Acton and Newton. These events provide a venue for local physicians, nurses, nutritionists, chiropractors, yoga and meditation experts, acupuncturists, etc. to give workshops and seminars on various health-related topics. These are promoted on the website, Facebook, Twitter, Instagram, and Google My Business, as well as email.
As we continue the local SEO program, we will focus on additional keywords that have not yet achieved first-page ranking status. We publish monthly blog posts on health and wellness blog on WordPress, a home and healthy living blog on Blogger, a home and housekeeping blog on Medium, a family life style blog on Wix and a family life and wellness blog on Weebly, that build links to the website. The Google My Business listings of the three pharmacy stores will be optimized and weekly posts will be published. In addition to regular posts, the pharmacies are also posting videos on Facebook, Twitter and Instagram. Facebook and Instagram ad campaigns are also deployed as needed.
We will monitor the pharmacies’ web visibility progress every month, including organic traffic, rankings, and conversions. The program’s objective is to increase website traffic, drive more visitors to the stores and increase attendance at the pharmacies’ events. We are confident that our ongoing efforts in digital marketing will deliver exceptional results for our client.
About The WSI Touch in Greater Boston, Massachusetts
Since 2009, The WSI Touch has helped small and medium-sized businesses in Greater Boston to increase their leads and sales. The company works closely with its clients to explore their needs, goals and target markets in order to suggest the best online solution to generate measurable results. It provides a broad range of digital marketing services including website development, search engine optimization, pay per click and display advertising on Google, Bing and social media, email marketing, video marketing and more.
With consultants in over 80 countries and each of them well equipped to bring their knowledge of global digital marketing trends to your business to achieve the best local results, you can trust WSI has the expertise, advanced insight and power to help you succeed.
