WSI Provides Technical Ecommerce SEO Consulting to The Bed King
Several years down the track it was time for the 3rd website, but this time the team at Bed King requested considerably more custom functionality and we agreed it was time to bring in a third party development team that specialises in custom development for ecommerce websites to facilitate the development of a range of tools that could help clients to choose a mattress online, otherwise known as “mattress wizards”. Sounds great… but website owners beware… this can be the start of a challenging road.
We have learnt that custom ecommerce platforms often introduce a number of technical ecommerce SEO challenges. You name it, this platform introduced it, mainly in the form of mass duplicate content as a result of pagination, search query pages, dynamic filter pages, product ordering pages, url re-writes in the htaccess file and much more. At some point, the site had over a million pages being indexed by Google, the bulk of which were serving up duplicate content, thanks to the above issues. Many a SEO company would have told their client to move on and find another platform… but not so at WSI. We dug deep, working with the third party development team to get to the bottom of it.
Since identifying the route cause, we’ve got the URL count back down to less than a 1000… one url for each content page and just one url for every product page – no matter how you access it… because well, that’s what is optimal for users and therefore what Google wants too. Trust us, it’s not the first time we’ve identified and worked to resolve these kinds of issues… and yes even the websites of some of the world’s top brands need to have these issues addressed. The upside however, is that once fixed, the jump up the ladder on search engine results pages are dramatic.
Our team is keeping a firm watch on The Bed King’s rankings, already they are back on 1st page for mattresses, sleeper couches, bunk beds and many more, and as we increase our clients offsite content syndication on platforms such as Tumblr, Blogger, WordPress, Weebly, Behance and Google+, we expect to see not only rankings improve in the new year, but also online and offline sales at The Bed King’s growing network of bed stores, which now service Cape Gate, Claremont, Tokai, and Northgate in Cape Town, and Boksburg, Fourways (Johannesburg) and Pretoria in Gauteng.
Originally posted on: http://blog.wsiwebmarketing.co.za/wsi-provides-technical-ecommerce-seo-consulting/