Group 1 Renault Launch Virtual Showroom and Digital Marketing campaign
- Successfully launch the Group 1 and Renault Brands into untapped markets
- Sell more new cars at both a local and national levels
- Increase regional brand awareness through newsletter subscriptions
- Improve one on one and social media customer communication
- Create upsell opportunities in both the new and used vehicle markets
WSI has been able to achieve all of these set objectives within a very short period of time thanks to our diverse team of Digital Marketing professionals. In fact, our integrated approach to building websites ensures that everything is covered before the official launch and the step by step approach to creating a digital marketing showpiece includes everything from website architecture, conversion optimisation and ongoing Google friendly Search Marketing strategies that turn websites into powerful lead generation and brand building assets.
What Makes Group 1 Renault Different?
As part of one of the world’s most exciting automotive brands Group 1 Renault prides itself on their ability to provide exceptional service, the biggest range of Renault Cars and some of the best Renault Specials and Promotions in the country. To top it all off, they are also able to use their Group 1 National Automotive Network to deliver cars to almost anywhere in the country and not just in the surrounding Western Cape towns like Stellenbosch, Paarl, Somerset West, Strand and Franschhoek. This means that you the consumer can benefit by taking advantage of the Group 1 Renault prices on all of the following vehicles no matter where in SA you might find yourself:
The Way Forward
Our digital marketing agency provides Group 1 Renault with a full range of digital marketing services including Social Media, Paid Search and Search Engine Optimisation. The latter includes a comprehensive combination of onsite and offsite strategies, such as press releases, directory listings, blogging on industry related websites, and the sharing of authority building content on Tumblr, WordPress, Blogger, Google+, Weebly, Github and Postach.
We have also just completed the integration of the Group 1 Renault’s used car database with the website. Not only does this ensure that their used cars get additional exposure on all of Group 1’s websites, but it integrates with more than 20 of South Africa’s top automotive retail sites such as carfind.co.za, Surf4Cars.co.za and Gumtree.co.za. This is powerful! Aside from it completely removing the hassle factor from the dealership’s used car team, it ensures consistent pricing, descriptions and the use of professional images across all South African car websites. We are excited about the impact this will have on Group 1 Renault’s used car sales, and we look forward to watching Group 1 Renault’s sales going from strength to strength in the foreseeable future.
Originally posted on: http://blog.wsiwebmarketing.co.za/group-1-renault-launch-virtual-showroom/