WSI Paid Search (PPC) Consistently Driving Profitable Leads and Sales
The paid real estate on Google and Bing SERPs is becoming increasingly competitive. As more advertisers enter your competitive space, costs rise. This is happening across virtually every category and will only continue. As such, you need a PPC partner who can build a highly categorized and specific keyword list into the thousands, and then manage that keyword portfolio toward a specific goal. Whether that goal is CPL, ROI, lead or sales volume, we deliver.
Anyone can drive more leads/sales volume through PPC if you’re not accounting for aggressive ROI goals. But, it takes true experts to increase volume while also reducing your cost per acquisition. We’ve been able to do this for clients ranging from Loyola University Chicago to Allianz Global Assistance to HOSTING.com – and we can do the same for you.
Paid Search Solutions That Drive Traffic
Many businesses incorrectly assume that if they build a website, people will come. Unfortunately, the Internet isn’t like a cornfield in Iowa and you are not Ray Kinsella. Unlike Field of Dreams, they may not come if you just sit around and wait. But WSI’s paid search solutions will ensure that people do come if you pay for them.
Similar to SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to drive more traffic to your site. The main difference is that with PPC, you are directly paying for every single visitor who arrives at your site after clicking on a paid search ad.
Wait, let’s back up. Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are generally at the very top of the page and appear on a slightly colored background. Every time these top two links are clicked, the ad owners pay a fee.
A Little Of This And A Little Of That
If SEO and paid search solutions are so similar, how do you know which one is better for your business? The answer depends entirely on your goals, but more often than not, both SEO and PPC can help your business. SEO is a slower, more in-depth process, while PPC can deliver quick, immediate wins for a fixed cost.
If your business desires more visitors as quickly as possible, ask for WSI’s paid search solutions and traffic you shall receive. We’ll target efficient keywords that will not only drive traffic, but also increase conversions (which ultimately means more sales).
Dynamic Display Solutions
Have you ever started noticing a certain type of car after somebody talks about it or you have a significant amount of exposure to it? For example, your friend gets a new Mitsubishi Lancer and in the following weeks, you’d swear that every other car you see is a Lancer. You see Lancers in every style, color and custom body-type they come in. Just wait, you’ll probably notice a Mitsubishi Lancer out on the road today.
This phenomenon is called top-of-mind awareness and it’s exactly why display advertising works so well. Our display solutions give your business the chance to remain top-of-mind for potential customers who might be interested in your product or service, or have visited your site but not made a purchase. Businesses often assume that once a potential customer visits their site and decides not to buy that they’re a lost cause. Never assume!
Hooking The Intelligent Customer
Consumers are smarter than they’ve ever been and spend more time looking for information. It’s very likely that potential customers visiting your site for the first time aren’t yet ready to make a purchase. If they leave your site and you aren’t doing anything to get them back, they may not come back. But display advertising has the ability to keep your products or services top-of-mind for the potential customer and even nudge them back to your site.
WSI’s display solutions work by placing your ads in front of surfers who are looking for something similar to your products and services, or have previously visited your website (meaning they will see your banner ads when they are on other websites). In some cases, people will click-through the banner ad. Others may return to your site sometime later simply because you’re stuck in their heads. At the very least, it’s better to be proactive and turn people your business had written-off into new customers.