Email Marketing: A Constant Drip

One of the best ways to generate new leads and nurture existing ones is by implementing a carefully planned and engaging email marketing strategy. Email is a tool that nearly everyone uses today, and it continues to grow and be more prevalent among Internet users worldwide.

But email marketing is more than just sending a mass message to the people on your contact list. It is a type of drip marketing technique and is best described as a direct marketing strategy that involves scheduling several promotional and educational messages with specific “call-to-actions” via email. It isn’t just an “email blast” – email marketing is a campaign that spans over a period of time.

In just 10 pages you’ll find out:

  • The reasons email marketing is so effective

  • How to build your customer database

  • Tips and tricks for increasing conversions

  • How to segment your customer lists

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