WalterFilm Engages WSI for SEO
WalterFilm offers the finest selection of original vintage movie posters, movie star photos, lobby cards, movie scripts & rare books and Hollywood movie memorabilia. Since 1982, Walter Reuben of WalterFilm, has collected and curated authentic movie posters and Hollywood movie memorabilia and rare books for avid collectors from his location in West Hollywood, California. Working in conjunction with our design partners, WalterFilm has contracted WSI to implement a search engine optimization and paid advertising program to improve web visibility and boost sales.
WSI’s initial SEO implementation covers a National SEO package and paid advertising for optimization of the main pages. A total website redesign was completed by our design partner to improve the site structure and foundational architecture as well as establish a new, more sophisticated brand and design.
As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords. These keyword phrases align with several of the company’s primary product lines, including:
- Original vintage film posters
- Original vintage movie posters
- Movie star photos for sale
- Movie lobby cards
- Movie scripts, rare books and collections
- Hollywood movie memorabilia
Our ongoing SEO project involves building backlinks through niche directory submissions, engagement in community forums, article syndication, and other strategies. We also created professional business profiles in WordPress, Blogger, Weebly, and Tumblr that also serves as the external blogging platform for WalterFilm.
As part of the ongoing monitoring and reporting process, WSI will analyze the progress being made with the key performance indicators (KPIs). These KPIs include inbound links to the SEO pages, SERP rankings for the keywords, organic visitors to these pages, and conversions (contact forms, emails, and online purchases). WSI will provide a monthly status report of the progress to the WalterFilm management.
Film Posters and Photographs of Hollywood movie stars have increased in value as discerning collectors have learned the lessons in preserving the history these items present. The exceptional collection of original film posters, movie photographs and other items offered by WalterFilm is worth the time to review and contemplate for investment, enjoyment or just for a walk down memory lane.
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